Web 2.0 | Social Networking and New Markets

The new post after Apple rode tech | Advantage Social

September 4, 2010 1 Comment

Image by tsevis via Flickr

Actually Apple re-wrote tech again in last week’s event and I still can’t deal with it. Because right now, we have to apply a wait and watch to any hardware technology based new marketing and lifestyle tools. With Facebook it was not a platform or a technology, even if there was, it was ubiquitous by its absence from user psychology. Steve Jobs, Apple, Ping, ABC and even the other networks that signed up with their largest shareholder’s hobby project, are more in the game of transforming the technology rather than Web 2.0.

Apple is usually more about design and Marketing whence both Ping and Apple TV ( which has till now been only a hobby project experimenting with a host of amateur video related features and owning the programming age of digital) are likely to be the talk of the town once they do get into their next phase as the friendly coaster in the living room to play with when fiddling around on iPhone or probably even a more refined choice of Apple gadgets for a marketing friendly and design friendly living room.

On the ebooks front, Kindle has been keeping its own too, so the war is still on the tech parts and user adoption is unlikely to ramp up to speed while it is so. i for one, don’t like my music to speak too much to me as it gets too intense and I’d rather it stays in the background even when it is my favorite tune. I am sure humans will never let tech invade their living room for tech’s sake.

If Apple Can’t Deal With Facebook’s “Onerous” Terms For Ping, Why Is It In Apple’s Keynote Screenshots? [Apple] (gizmodo.com)
Facebook Puts Apple in a Pinch Over Ping (dailyfinance.com)
Can Ping be saved? (tech.fortune.cnn.com)
Silicon Alley Insider: Steve Jobs Isn’t On Ping…But These Apple Execs Are (AAPL) (businessinsider.com)
The Leaning Tower of Ping: How iTunes Could Be Apple’s Undoing (Wade Roush/Xconomy) (techmeme.com)
Apple’s Ping Succumbs To The Spammers (huffingtonpost.com)
Facebook Is Down (gaycat.wordpress.com)
Facebook Post Juror Gets Fined, Removed, Assigned Homework (yro.slashdot.org)

Image via Wikipedia

Filed under Digital Media, Financial Services, Lifestyle Brands, Marketing Tagged with Apple, Apple Tv, Facebook, iPhone, iTunes, Steve Job, Technology, Television, Web 2.0

Facebook results show social user volumes | Advantage social

June 21, 2010 Leave a comment

Attacking Google – Pt. I

While the Facebook crowd has developed its own fangs, social business is here to stay with Facebook users celebrating Facebook’s mega results with great aplomb. Ahead of our own estimates at $500m and even more optimistic estimate at $650 million, Reuters reports Facebook as having completed the first round of its internet conquest with $800 million in revenue, tons in profit nd fallen faces and fuming engines at Google. The social web has declared war on the Google dominated ARPANET and life is new and rosy for users with minutage on Facebook increasing significantly every month without any dent in the pocket. We are still looking for turning points that bring out collaborative marketing as a commercial success having rejected subscription models and advertising based models. Zynga however estimates year 2 will not be as rosy enough for it. Shares of Facebook are trading at select online portals featured here earlier.

(Reuters) – Facebook’s financial performance is stronger than previously believed, as the Internet social network’s explosive growth in users and advertisers boosted 2009 revenue to as much as $800 million, according to two sources familiar with the situation.

MEDIA

The company also earned a solid net profit, in the tens of millions of dollars last year, one of the sources said.

That growth in profit and revenue underscores how Facebook is increasingly making money off its 6-year-old service, which ranks as the world’s largest Web social network with nearly half a billion users.

That sort of performance is likely to whet the appetites of investors keen for a public share float, despite the company’s insistence that an IPO is not a near-term priority.

HOLY KAW!

Filed under Lifestyle Brands, Social Media Tagged with Digital, digital web, Facebook, social, Social Media, Twitter, Web 2.0

Some interesting April developments from around the web | Advantage Brands

April 19, 2010 1 Comment

You guessed it. Fatigue. Advantage zyaada has penned a dozen articles today on the Finance and Economy subjects with a lot of Goldman Sachs and some other Banks popping up. (and the volcanic Ash) do check out the depth and field of vision at ADVANTAGES.US

Also Twitter Chirp kind of boxed forward movement with a lot of developer stuff going around including new developer agreements for using Twitter marks and user data.

Facebook is going the other way on F8, a lot of developer stuff about bringing back the toolbar swing for lulling users and adding a like button to every site you care about. Next you know we would be going Giga Om discussing proprietary standards, integrating internet in LED Televisions and all that gizmodo stuff about a tablet for the competitor.

Coming back to marketing and social media, I am also wary of posting more about Social media usage..most of the stuff is unscientific and definitely counterproductive to using th great examples that cannot arise daily.

There has also been a lot of discussion about Twitter’s 100 million users and Facebook’s 400 million active users. I don’t wabnt to discuss it for my brand. What I know is irrespective my social media effectiveness thru Twitter is in 1000s of clicks/other digital actions of Web 1.0. Facebook’s business effectiveness for my brand is zilch. It is some sort of a hygeine factor now to be on visually appealing Facebook pages. It is much more personal for the user and he does not like to be disturbed, though he can be targeted much more incisively right now on Facebook. Maybe for selling Tag Heuer watches and Bugatti Sports Cars or Armani and Kim Kardarshian fashion accessories..

In the meantime, the web’s other social acquisition account aggregator and advisor Mint has extended its offering to almost all American banks as according to the site an average American uses 11 different banking institutions and unless he can get them all in one place…

The other social revolution on the town square Foursquare recently celebrated Foursquare Day with near million members

Of course last but not the least it’s fashionable in Twitter universe also to hate “Promoted Tweets” and to call/not call them advertising based on whether you are User or Twitter

I would recommend however, that all the developments be not taken in isolation but as a whole picture serious thought be given to being brand leaders in shifting the marketing budget emphasis from print and TV to social media and not “online advertising”

Filed under Apple, Digital Media, Financial Services, Marketing, Social Media Tagged with Advertising, Branding, Business 2.0, Digital Media, Marketing, Social Media, Web 2.0

WordPress, anyone? | Advantage social

March 5, 2010 Leave a comment

We take pride of place as the undisputed #1 in all Marketing , Social Media and Advertising subjects courtesy the in depth analytic engagement measurement criteria of postrank. It has given us great satisfaction to follow each of our instincts as Advantages.us brands spread themselves as #1 in Business, Finance, Banking and all things TWITTERONE for it was a job well done and the world was going some place better.

Even as we speak, the IPL juggernaut rolls on, NFL Combine gets candidates ready for the draft and Reebok just tries a XXX campaign as Coke puts over on all the radioactive social viral brands like P&G, Pepsi and more. They are all here. And it was all enabled by that Content Marketing System, the gem which is undoubtedly getting a rough deal in the market as a blogging platform.

What WordPress gives you, some times unknowingly, goes far beyond simple blogging and journo licences for day-bloggers. This piece of software and the linked Web partners are one up on the best in Online, digital media and offline conventional marketing engines. Also, WordPress is literaly 10^6 ( A million times ) better in saving you from spam, digital advertising pots and the myriad scams that give the internet a bad name and make it a scammy, spammy non-live game..To be in tne with the social web must have been a constant race for that which started as a blogging engine, but they have done it and we must all make use of that to grow the web’s own franchise. It’s not just Facebook, It’s not just Facebook and Twitter but it ‘s definitelyy Facebook, Twitter and WordPress and these are all tools you need to carry your trade, whatever that may be.

Here we are and here you are, we will be with wp.com for a while just because it’s so cosy here. I hope they give me a call to discuss growing their business somewhere. That would be something to talk about…

Filed under Digital Media, Social Media Tagged with Advantage social, Blogging, Social Media, social web, Web 2.0, Wordpress

Building43 : Twitter spends a lot of time here

September 18, 2009 Leave a comment

more about "Building43 : Twitter spends a lot of…", posted with vodpod

Filed under Twitter Tagged with Digital, Digital Media, Facebook, Media, Twitter, Twitter Valuation, Web 2.0

Facebook vs Twitter series 17/800: Digg gets a Dialogg: Timothy Geithner

August 17, 2009 Leave a comment

The irreverent founders of Digg have been a bit snowed by Twitter’s rise as it is now doing 53 million users a day and is still going to rise by almost 400-500% in 3 months. But Digg has been around for long and its platform has caused lots of ‘social success’ and some heartburn with its traffic redirects , it has put together an institution that predated Web 2.0 and will survive it seemingly.

Of course all of this Digg stuff is for journalists and authors selling their ware and readers reading tons on the web daily. For many, the web remains distant because of this lack of interactive web that actually plays and works with them, as 9 out of 10 browsing ‘afficionadi’ would not bother with too much reading. Let me also, cut the dialogue short and introduct he new Digg feature after the Presidential debates and quasi debates earlier.

No they have not bought up Predictify or got into the race for other social media sites ( not to my knowledge at Advantage ‘zyaada’) They have just scheduled another of their fine web discourses with Timothy Geithner taking flak and clarifying the US administration’s position on the stimulus, the stock markets, the banks and may be the tax bill

The latest on Digg :

Dialogg: Timothy Geithner.