Twitter’s getting hot analytics | Twitter.com

February 10, 2010 Leave a comment

Facebook vs. Twitter series 22/800 : That buzz about social measurement

We all know a lot of Twitter’s AIR apps, dashboards and those mini apps make tweeting interesting with magical graphs. And Baseball and lot of the other big sport already think that’s the way to go for social measurement. And it has been around for 4 – 5 years now. Last.fm gives me a nice surprise every week in my pulse stream, telling me which songs I have been listening to, esp. when I listen all day. But I think some of you might want to see a problem already. Just like this magical buzz sheet on mashable, giving Obama’s SOTU the thumbs down, because they counted the tweets.

The Mona Lisa
At least my problems is making people pay as a habit for my ware. And then to expect them to pay for a graph of count of Tweets, mentions, retweets is i think a little overarching in its fond hope. These will have to remain free bauble. Trends are great place to start. And measuring my real engagement is tricky. So kudos to Postrank on the latter part. That is an amazing solution, because it’s not off the top of the hat and it is measuring effectively. That’s where the money is. And advertising money? Why would that bother anyone – none, just that the social platforms are so into you and each habit or social meme you subscribe that you need more than faith and cost per click / page views. The talk of retiring page views is not so much absurd, it’s just that in the beginning all these simple things go a long way in helping you appreciate what has been right and what has been wrong in your setting up the account

Next time, the rant on numbers’ for numbers’ sake..keep counting.

Filed under Digital Media, Social Media, Twitter Tagged with , , , , , ,

Internationalisation works for Twitter

December 16, 2009 1 Comment

With DST having picked up a stake in both Facebook and zynga, Farmville and Mafia Wars would be part of more daily lives. After Jeff Bezos, Mark Zuckerberg(Facebook) and Mark Pincus(Zynga) may have risen, but their fortune will be shared among a more fortunate few like Scott Tozer and others behind DST Technologies

Here are some recent Facebook and Twitter stories defining their early impact. Twitter has started testing its contributor feature to allow brands and businesses to set aside a permanent budget for Twitter and Facebook in their business. It will take a lot of business to keep steering this network esp as not just Asia and Eastern Europe is taking more to these networks but also because it is intuitively appealing to all age groups and takes a considerable bit of your time in the ‘daily diet’

Playfish has already gone to Electronic Arts for $300 million and Playdom (Mobsters II, Farm Town, Godfather/II) is also well funded for the next boom

If you are looking for Scott Tozer, he is on Facebook too, listed as Consultant / Partner Associate in DST
Goia Albie asks people to pray for her before every interview Gaming is keeping populations busy (more to come than zynga)
Justin Timberlake plays Sean Parker in “The Social Network” Music (Lily Rose Allen)
Dmitry Medyedev on his video blog Charity (Food for Children is active on Twitter with Oxfam and others)

Though this socialization is likely to get hotly contested later with a lot of productive time at stake, a digital future is no longer just a personal dream an corporations would find a way to make it a part and parcel of their employee and customer networks

Filed under Facebook, Social Media, Twitter Tagged with , , , , , , , , , , ,

The new effective social business model – Facebook wins

November 15, 2009 Leave a comment

“It’s too early to say”. “The jury is still out” and “It’s difficult to tell” because things are not so easy. But in the running popularity wars of Facebook and Twitter, while Twitter catches up on its share of traffic, it has to be said that Facebook is reflecting maturity. Notwithstanding a lot of bull from personal users who have been long time facebook fans, Facebook managed to roll out changes which reduced the functionality gap between itself and twitter and while both have now made their pages more manageable by tweaking ‘lists’ and other such, Facebook’s early advertising revenues have also given it some ‘moral strength’ and some ‘freshness of ideas’.

Facebook has kicked off the non advertising led era of brand reputation management, product launches and the knowledge era for brands and products everywhere with a very simple proposition. It is going to cost you a packet and you are doing it because you are getting what you want. In effect, you choose your specific segments of Facebook users from healthcare users to premium hotel services user or even mothercare and feminine hygiene product users and instead of just paying for banal advertising , you pay for engaging the consumers. First off, you would pay $10K and $30K for holding contests and while basic pages remain free, Facebook will control both look and performance. More details here Also, all these launches coming without fanfare is a step in the right direction as information economy holds and knowledge is at a premium. Also, as more than 40 million users spend 30 minutes and more on the site, they will soon start allocating more time to stay in touch. All in all, another far thinking proposition which seems to have outlasted its detractors in the last 2-3 years. Are things looking up for Twitter?

P&G, Pepsi and even those with primarily domestic markets in the USA like Kraft and the sports brands will definitely find this a paying proposition and not to denigrate advertising but at a much more premium and effective brand value than two-bit clicks and CTRs

This is not a part of the FACEBOOK VS. TWITTER series 19/800 esp. not the part where “facebook wins”, just one of those things we started, socially!

Filed under Facebook, Social Media, Twitter Tagged with , , , ,

Building43 : Twitter spends a lot of time here

September 18, 2009 Leave a comment

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TweetBeep – Reputation Management Twitters | Jesse

July 23, 2009 1 Comment

If your job has you tasked with monitoring your company’s online presence, you’re probably dealing with Twitter in some way. Running occasional manual searches for your company’s name is one way to go, but a better way would be to sign up with a service like TweetBeep.

TweetBeep is a free service that will email you as frequently as once per hour with any Twitter mentions of the search terms of your choice. The service is ad-supported, but if you find that you need it, TweetBeep also offers a premium option for $20US/month that allows you to receive updates as frequently as every 15 minutes, up to 200 different alert searches, and no advertising.

While TweetBeep allows you to set a number of criteria for your alerts, one of the most interesting is the ability to set an “Attitude” criteria. You can choose from three:

Positive attitude

Negative attitude

Asking a question

This appears to be a fantastic way to stay on top of how people are perceiving your company or brand, and gives you the ability to very quickly react to your customers or users. It can also be useful for heavy Twitter users to ensure they don’t miss any mentions. I should note that as of the time of this writing I had some difficulty with the email confirmation process – it took multiple requests and over an hour before my email confirmation arrived in my inbox.

[via Stay N' Alive]

Filed under Facebook, Online Maketing, Social Media, Twitter Tagged with , , , , , , , , , ,

Facebook vs Twitter series 13/800: What about Digital Books? Can Kindle be about social collaboration?

July 18, 2009 1 Comment

I know what you all are thinking. Why suddenly a Kindle in Facebook vs Twitter wars? What about the Friendfeed and the dozen social networks to be branded me too! Where do they come in? Well, to me Kindle comes first because Amazon is a phenomenon on my personal list of Enterprise greats and the other start ups have still got something to prove in terms of viability. Not that the risk is any lesser for a Myspace or a Kindle but My space going down would be a turning point people would remember like AOL, eBay and the others who have had a not so easy time since they set up on the web and who have never graduated to the real Web 2.0 or near real time social collaboration. Amazon and Kindle however have that potential ( may be they will also drop out later like Starbucks) and they can handle innovation and complex consumer minds with a relative ease that would be critical.

Long back, during the days of Patricia Seybold’s customers.com and Guy Hagel’s ‘Net Worth’ we saw an expostulation of the success determining parameters of the new invisible continent by Kenichi Ohmae ( let’s face it, the guy was an other world icon but still made it as a strategist on the new web). What the Invisible Continent described in great detail was an Infomediary – An organization or ‘Trust agent’ that would broker all business transactions on the web because they would be entrusted with the Customers foibles and deep seated choices that would make the best buying decision and robust sales. Amazon and Kindle are the perfect intermediaries for such digital transactions like iPhone and iPod have been for music albeit non collaboratively till now.

I think the new web needs Kindle and amazon to ramp up the offering in tune with customers, learning the nuances along with the customer as they go along this adventure. For amazon to continue with its 50% market share of the World’s Book Sales has been relatively easy when compared with the others and a vital part of that has been the enriched customer experience which is really beautifully collaborative and store front’ish at the same time. It also highlights the other essential for social collaboration which Facebook and Twitter seem to make light of, ad that is the reading habit. For any transaction on the new web, one has to be a voracious reader to navigate the choices, discuss with friends, colleagues and competitors online and make instant decisions that are almost always right.

Kindle could easily include Video, Audio and twitter / friendfeed messaging on the device along with maps and the books to replace other devices you need to carry arund today for a complete mobile experience. I think that’s the way it’s going to go too.

Filed under Facebook, Online Maketing, Social Media, Twitter Tagged with , , , , , , , , , , ,

Facebook vs Twitter series 12/800: Twitter is down from FB hunting?

July 18, 2009 1 Comment

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Filed under Facebook, Social Media, Twitter Tagged with , , , , , , , , , , , , , ,

Twitters Analytical Business Plan – Forbes.com

July 17, 2009 1 Comment

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Filed under Facebook, Marketing, Social Media, Twitter Tagged with , , , , , , , , ,

Sports Salaries Show What We Really Value: FiLife (a WSJ partner)

July 9, 2009 1 Comment

The issue of escalating compensation and rising ticket prices in professional sports has been around for years. But next month it could reach a boiling point when 21-year-old Stephen Strasburg, the No. 1 pick in this year's Major League Baseball draft, signs for at least $15 million. And that's just a bonus before salary is even discussed.

The blogosphere and radio call-in shows are already buzzing, with people saying things like “Man, the [Washington] Nationals” — or whatever team ends up signing Mr. Strasburg — “are sure going to have to raise prices to pay for this guy. You'll be lucky to afford a beer when you go out to the ballpark to see him pitch.”

Well, if you can't afford to buy a beer at the ballpark then it didn't do the team much good to sign the player, did it? Sportswriters and radio guys delight in reminding fans that every time a team acquires an expensive player the cost of everything goes up. But that's just not the way economics works.

It certainly seems as if the prices of peanuts and Cracker Jack go up after they sign that new guy or build that new ballpark (always with a large chunk of taxpayer money). But that isn't because the owners of sports team are greedy. They are greedy, but that's not the point.

The point is that prices go up because the owners think that's what you're willing to pay. If you are willing to pay, the price stays high. If you aren't — or at least if enough of you aren't — then the price will come back down. It's that simple.

via Sports Salaries Show What We Really Value: FiLife (a WSJ partner).

Filed under Cricket, Facebook, IPL, Social Media, Sports, Sports Marketing, Twitter Tagged with , , , , , , , , , , , , , , , ,

How much is Facebook worth?: FiLife (a WSJ partner)

July 9, 2009 Leave a comment

Filed under Facebook, Marketing, Social Media, Twitter Tagged with , , , , , , , , ,

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