All Mothers have them | Washington Post

We always knew it in our humble Indian ways, but now the Americans have rediscovered it. Part time jobs are not the panacea fo bringing societal good and child development into the home.

Researchers at Columbia University say they are among the first to measure the full effect of maternal employment on child development — not just the potential harm caused by a mother’s absence from the home, but the prospective benefits that come with her job, including higher family income and better child care.

In a 113-page monograph, released this week, the authors conclude “that the overall effect of 1st-year maternal employment on child development is neutral.”

The report is based on data from the most comprehensive child-care study to date, the National Institute of Child Health and Human Development Study of Early Child Care. It followed more than 1,000 children from 10 geographic areas through first grade, tracking their development and family characteristics.

Infants raised by mothers with full-time jobs scored somewhat lower on cognitive tests, deficits that persisted into first grade. But that negative effect was offset by several positives. Working mothers had higher income. They were more likely to seek high-quality child care. And they displayed greater “maternal sensitivity,” or responsiveness toward their children, than stay-at-home mothers. Those positives canceled out the negatives.

The study may bring hope to working mothers, who have labored under a collective societal guilt since the 2002 publication of landmark research showing that early maternal employment hampered child development. The same research team behind that report produced this one.

Any Screens Necessary: Mediapost Publications

Omniture can help you here

YOUR VIDEO ANALYTICS CHAMPION: OMNITURE

“UPDATED AUG 15, 2009: #Omniture tops the Forrester Wave in #Web Analytics per #destinationCRM. Nice! http://ping.fm/egJEa

Thanks to “strong” brand marketing and major media events like the Presidential inauguration, the Super Bowl and the NCAAs college basketball finals, online video usage among U.S. consumer grew 13% year-over-year and mobile jumped more than 50%, according to new data from Nielsens “Three Screen” report.

But while consumers are increasingly choosing to watch video on the “best screen available,” traditional TV remains the screen of choice, according to the quarterly analysis from Nielsens A2/M2 “Anywhere Anytime Media Measurement” initiative.

During the first quarter, the average American watched approximately 153 hours of TV every month at home, which represented a 1.2% increase year-over-year.

Between work and home, the 131 million Americans who watched video online consumed an average of about 3 hours of video each month. The 13.4 million Americans who watch video on mobile phones, meanwhile, watched an average of about 3.5 hours of mobile video each month. Overall, Nielsen found that consumers time with TV, Internet and Mobile video continues to increase across the board.

Looking ahead, with the continued adoption of broadband and new technology, Nielsen expects online video audiences to continue growing.

Mobile video viewing has grown a significant 52% from the previous year, up to 13.4 million Americans. “Much of this growth continues to come from increased mobile content and the rise of the mobile web as a viewing option,” the report suggests.

Of all different age groups, 18- to-24-year-olds show signs of watching DVR and online video the same amount of time — “time-shifting” 5 hours, 47 minutes per month, and watching video online 5 hours, 3 minutes each month.

Wow, you are not alone - Part 365

zyakaira/zyalinked notes (twitterone.com) : Readers are welcome to read and get going with their Video Analytics strategy with Aseem and the Consulting team at Omniture. The team is on my Linked In network.

via Any Screens Necessary: TV, Internet and Mobile Viewing All Up.

Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research | Trendsspotting

Facebook users by age

Facebook users by age

Online time changes by Top 15
Online time changes by Top 15

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites.

1. Social network and blogging sites are now the 4th most popular activity on the Internet

Social network and blogging sites are now the 4th most popular activity on the Internet overcoming personal email with 67% global reach as to December 2008. That is 5% more of what they attracted a year ago.

via Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research | Trendsspotting.

Distribution of reach by global users preferences

Distribution of reach by global users preferences


All social media - is Nielsen fine?

All social media - is Nielsen fine?

Growth in Online Time

Growth in Online Time

Tracking User Sat on Twitter | TVWeek

When a Hulu user posted a message on Twitter earlier this month about “terrible performance problems” on the Fox-NBC online video site, a Hulu executive replied with an e-mail address and an offer to fix the problem.

That’s because Hulu’s employees conduct daily Internet searches to learn what’s being said about Hulu on Twitter, the popular microblogging service.

Twitter is quickly emerging as an important social media channel that lets companies listen to and interact with users. A handful of television networks and shows have experimented with the service, and online video destinations such as Veoh and Hulu are actively leaning on Twitter to communicate with their viewers. Other sites, including Crackle, say they plan to devote more resources to monitoring Twitter “chatter” in the coming year.

As social media becomes a more powerful communication vehicle for consumers, savvy brands are tracking online buzz to learn what they’re doing right and wrong. For online video sites, the practice is crucial—they live and die by the Internet and need to know whether their sites are working well or not.

“If anyone has an issue with latency or streaming and they talk out to the Twitter universe, we will reach out to them,” said Jason Kilar, CEO of Hulu. “Someone said recently they were getting ready to watch Hulu and they had some trouble, so I e-mailed them [and] said, ‘I’d love to hear more about it,’ and connected them to our chief technology officer. That’s something you couldn’t do without Twitter.”

Hulu also uses the microblogging service to post occasional updates on new features and content. In addition, Mr. Kilar tracks Hulu mentions on Twitter via the Twitter search service Summize.com. He said Hulu now generates about 30 mentions on Twitter every hour compared to 30 per day earlier this year.

That sort of heady word-of-mouth uptick is one of the reasons Hulu usage shot up in October, when the site delivered 206 million streams of video to 9 million unique users, up from 142 million streams to 6.3 million unique users in September, according to Nielsen Online.

Veoh executives also chat with users via Twitter, blogs and forums. Earlier this month the site’s founder, Dmitry Shapiro, posted a Twitter update asking for feedback on the redesigned site.

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