Can lack of real estate predict the bowl champion?

February 4, 2011 Leave a comment

SUPER BOWL XLV - Pittsburgh Vs. Green Bay | Do...

Real estate champion finds its research edge at the finish line

Go Packers! Go Jones Lang La Salle! Amazing what data availability for a region can bring out!!!

Jones Lang LaSalle Predicts Super Bowl XLV Champion through Analysis of Commercial Real Estate Statistics

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SOURCE Jones Lang LaSalle

Firm’s Executive Chairman, Roger Staubach, agrees with conclusion that Green Bay will beat Pittsburgh this Sunday in Dallas
CHICAGO, Feb. 2, 2011 /PRNewswire/ — Forget win-loss records, quarterback ratings and total yardage tallies: the winner of Sunday’s Super Bowl XLV showdown can be predicted most accurately by analyzing the prevailing commercial real estate climate in the opposing teams’ hometowns.

According to a historical analysis of recent Super Bowls by the Chicago-based commercial real estate services firm Jones Lang LaSalle, teams based in cities with a higher percentage of vacant office space have won the Lombardi Trophy nearly two-thirds of the time since 2000.

For instance, in 2006, office vacancy rates stood at 15.9 percent in Pittsburgh and only 10.5 percent in Seattle as the Steelers outscored the Seahawks 21-10 in Super Bowl XL. The same held true in 2005 when New England (18.9 percent vacancy rate in Boston) bested Philadelphia (16.1 percent) and also in 2004, 2003, 2002, 2001 and 2000.

While the last four Super Bowls have been more difficult to predict, Jones Lang LaSalle’s executive chairman, the two-time Super Bowl champion Roger Staubach, said he is confident that the theory will prove true once again this weekend.

“As a student of both football and commercial real estate, I can tell you that this vacancy rate hypothesis is absolutely the real deal,” Staubach said. “When it comes to picking a winner, you can throw everything else out the window.”

So what about this year’s matchup? As of Jan. 1, the office vacancy rate in Pittsburgh held steady at 12.1 percent (one of the lowest rates in any city around the country) while Green Bay reported vacancy of 18.9 percent, pointing to the likelihood of the first Packers Super Bowl title since 1997.

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Toons are back, Steelers | Advantage Brands

January 28, 2011 Leave a comment

An old Green Bay Packers jacket on exhibit at ...

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“I have a confession to make, Wabbit! said I. to which the rabbit did not reply, But I have not spent that much time on the great XLV this time around as a lot of the injuries and the “wok” in other markets kept me away( a lot of that was lack of work – hint) It seemingly does not matter to anyone as it is Marvin the Martian taking on Nike Jordan amidst all the cars ( Check the Advantage Brands home at brands.advantages.us) and that drunk creäture bobbing ( if you take all the 5 Bud ads, the creäture would be the Bud can, which they can still animate if they want) its head in pride place.

The Superbowl seems to have sobered up with Go Daddy seeming inconsequential and not just Marvin the Martian but Marvel Comics itself bringing America’s family heroes to the couch in between all the 1st downs and turnovers which let Aaron Rodgers think if he has anyone left in the team to use his talent ( hint Packers vs Steelers) Of course the game might be tough with the Green Bay Packers working on their defense but the advertising has definitely got more heart in it. Avoid the viral stuff, is our last recommendation for this piece. Thanks Capt America fans for coming to the Superbowl.

Go Steelers!

American football with clock to represent a

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It’s in the beer | Advantage Soccer

June 6, 2010 1 Comment

The sport that is watched by 200 million people well ahead of any other sports fest, even as Asia tunes on bleary eyed and US watches in hope of being called into the ring.

But it’s orbit is equally and more so defined by Beer and Coca Cola. YOU ARE YOUNG! Drink Up. [I am a great fan of the beer in question..Here's to FIFA World Cup, Germany and Brazil]

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In Stadium revenues are rising for IPL | Advantage Sports

March 23, 2010 2 Comments

Much leass was available when we started the SPorts Marketing Channel on our Marketing Blogs here. Well today with the two new teams bidding for a starting value of $700 million, almost at par with the one Manchester United and much more than other EPL clubs, IPL has definitely arrived. More than the online chatter and Brand extent in TV ratings that routinely exceed 4 and reach a TV audience of even up to a 50 million on a single match day, it has posted a serious challenge oto NFL and NBA in its impact on gate. Where earlier Gate revenue for a ODI in Cricket was a healthy INR 40 million in a sell out, the Current IPL ticket prices are budgeting for INR 80 million or an extra $ 1 million from each of the matches at the less than 50,000 capacity Chinnaswamy Stadium in Bangalore.

Wth an annual outgo of $37 and $33 million from the Pune and Kochi franchises, they have to work that much harder to keep operational expenses like stadia rents low and gain on the team sponsorship and in-match revenues while making the mandatory player spend of more than $15 million and consequntly operational expenses to keep the franchise afloat. The Central sponsorship pool from the IPL dwindles starting from year 3 as well

In Stadia revenue from each packed out stadium would mean in excess of INR 3600 million or closer to $100 million for the current 8 teams in the third season, while the added teams would have a little less revenue value per ticket in Pune and Kochi but may more than make up for it by enthusiasm.

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The indoor gym lifestyle spin-off | Advantage social

March 3, 2010 Leave a comment

Leaving my lazy friends in front of the PC/iPad, may of us have become slaves to the hour at the gym, and many more will take to the same in India and China as well. Well here’s a London twist and turn plot to shake off the lethargy. London is ideal to spin this off as the road traffic with or without the new CBS / anti congestion charge, a street marathon is ever so unlikely :)

I am quite ready with my Fantasy Football/Super selector rosters..

Run to the Beat ‘Music Half Marathon’ Launch – Sound Nightclub, Leicester Square, London – 26/2/10..General view of the launch of Run to the Beat – London’s music half marathon. The athletes kickstarted a 24hr treadmill charity challenge in a London nightclub in aid of Leaukemia and Lymphoma research.

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Get an Ad hangover | Advantage zyaada

March 1, 2010 1 Comment

In the age of live blogging, perhaps it was just as well that this NyTimes Correspondent ( and I almost wrote that as NBC correpondent) watched 1400 ads during the month long Olympics to deliver the verdict on advertising for NBC’s Olympics show.

From McDonalds in a desert oasis under the hot sun to six GE commercials, the snow inspired some long winded campaigns, with seven to nine NBC breaks in each hour of television.

For instance, there were eight breaks from 8 to 9 p.m. (Eastern time) on Feb. 12; nine breaks from 9 to 10 p.m. on Feb. 15; and seven breaks from noon to 1 p.m. on Feb. 21. Even as the Games ended, NBC could not stop cramming in commercials. In the final 50 minutes between 11:35 p.m. Sunday and 12:25 a.m. Monday, there were seven breaks.

Is it any wonder viewers were so appreciative when commercials were rationed or eliminated, as during ice dancing or the Canada-United States hockey game?

Meanwhile Team USA got a family home again. In Beijing, the then cash rich BofA had stepped in for a grand sponsorship for Team USA, in Vancouver the same was taken by P&G to further its 2009 Thanks Mom Campaign the link shows you the P&G grand tour de force social media support for the Thanks Mom lovers to spread the message. P&G stamps Thanks Mom for its Gold brands Secrets Beauty products, Pringles, Crest and Oral-B Dental Care. They somehow miss their Tide and Bounty shouts from the Thanks Mom gold badges, but push them in the commercials anyway.

Of course You Tube is a hot destination for everything that Corporates want to share in video right now, with Asian Games Candidate IPL T20 also getting a page on there. Some of the campaigns were indeed follow ups from Superbowl:

SNICKERS A hilarious sequel to a hit spot from the Super Bowl, which featured Betty White and Abe Vigoda, showed how hunger could turn dudes on a road trip into cranky divas — as personified by Aretha Franklin and Liza Minnelli. Gold. Agency: BBDO New York.

SUBWAY Several breezy commercials promised that “any, any, any” footlong sandwich costs $5 at Subway. But the deal seemed less generous when an announcer narrowed it to “any regular footlong” and these words appeared on screen: “Excludes premium subs.” Tin. Agency: MMB.

I have included Subway here for the Taco Bell ads for $5 in-stadium Bento box push campaign

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Who can blame the Soccer? | Advantage Sports

February 24, 2010 Leave a comment

Even as the new Billionaire IPL franchise owners get ready to dip their feet in the debt morass of the $12 billion English Premier League, The UEFA Champions League has gotten underway to the usual fanfare and continuing spoonsorship support from Vodafone , UniCredito of Italy and Master Card’s eternal priceless tagline.

Mukesh Ambani and Subrat Roy have bid for the last decade’s strong Liverpool Franchise which also got entangled in LBO debt from its new American owners, while Chelsea sweats it against Inter Milan and others and Manchester United starts its Champions League tour despite new losses to Everton and others in the Barclayscard Prremier League

Heineken, Sony, UniCredit and Mastercard are the four Official partners for the Annual Champions League from 2009 till 2012.

David Beckham’s LA Galaxy played again in the 2009 MLS Finals losing to Real Salt Lake in the transatlantic adventure which draws good crowds of 40,000 + in the finals in the NFL and athletics/NBA hungry USA. The UEFA Champions League Finals draw network audiences of greater than 100 million much like the Superbowl. Also both game finals and in game advertising is a virtual beer fest, Heineken stimulating the taste buds here with more subtle and more impactful campaigns by Heineken.

The Spniash Liga Clubs Real Madrid and FC Barca ar the most frequent winners of the league till date, with the current winners FC Barca laying claim to some really expensive non tweeting contracts like Lionel Messi and Real Madrid’s Cristiano Ronaldo.

TOTALBARCA.COM The numbers show that FC Barcelona’s argentine forward Lionel Messi is the most expensive player in the world, estimated at around €80 milion, five more than Real Madrid’s Cristiano Ronaldo, who is estimated at €75 milion.

Just player contracts take the FC Barca value to $771 million and a probable UEFA league value to $6 billion, giving Soccer feasting audiences a voice in the brand analyses citing the rankings between NFL and IPL.

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Is that really the ‘lympics then?

February 21, 2010 1 Comment

And no Peter Jackson either..

If you mind us being on a holiday, write to us and we’ll write more often

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One would have thought..

February 18, 2010 1 Comment

Sports sponsorships, typically bring to mind large corporations selling premium brands and products, esp because of the big-ticket expenses in purchasing and maintaining sports properties and the celebrities.

This poor cousin then surely has us foxed. Dollar General, with $6 billion in sales and 6000 stores went private in 2007 to KKR, Citigroup and Goldman Sachs’ GS Capital Partners for all of $7.5 billion, going public again last year for 30% premium over that. It may sound a big amount but it really represents a pretty small value in an Industry of Nordstrom and if you count Home self-help retail, much more. It still serves small footfall towns which are not eligible for a Wal-Mart in their area with many price points to the dollar. However Dollar General sells high quality goods and brands.

Carl Banks Teams With P & G To Officially Open Three Dollar General Stores

For several years, Dollar General has had a connection with Motorsports, particularly in NASCAR. The company is currently the primary sponsor for the #32 Braun Racing Nationwide Series team, which for 2009 is being shared by several drivers including Sprint Cup regulars Brian Vickers and David Reutimann. Dollar General and Braun have been partnered together since 2008, with the team previously sponsoring cars for Frank Cicci Racing and Kevin Harvick Incorporated. Dollar General is also active in the IZOD IndyCar Series since 2008, serving as the primary sponsor for owner/driver Sarah Fisher’s Sarah Fisher Racing team, and is the title sponsor for a Nationwide Series race held in Concord, North Carolina every fall.

via Wikipedia

It’s great to hear that and it’s a nice idea too. Maybe it’s true for NASCAR only yet, but it would be great to see sports unaffected by Companies going thru these ups and downs of the cycle as they come.

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IPL on Steroids | Advantage Sports

February 15, 2010 1 Comment

With so much going on, it’s a wonder I still need to say that. Sorry Shane Warne, the title is not directed at you.

Here’s the hotlist of suitors for IPL’s new teams going under the hammer in a month and our Delhi Darling and mint publisher’s mainstay hindustan times is the one being quoted with this piece of big time noose::

A. ADA Reliance, Anil Ambani is going to float another company. For the Ahmedabad team
B. Cyrus Poonawalla, a local Vaccine tycoon from the race horse city of Estreet and now the North Main street..let’s say his first preference is Pune (His organization is Serum Institute)
C. Sahara’s Su’brat’o Roy who also has the Team India’s Title sponsorship – let’s say then Kanpur would be next on the radar
D. Hero Honda group, which did not buy the Punjab Kings Xi have also denied direct interest in buying a team. Their current sponsorship of the Hockey World Cup has seen them getting a range of Olympic athletes and celebrities to promote Hockey on the mind again. However, Pawan Munjal is looking to get the team under a brand of his own. He has even been linked to a Dharamsala edition.

Whichever be the second city, the Ahmedabad team would definitely roll out in a months time and with a reserve price of $225 million or INR 1000 Crores would outstrip the Mumbai Indians 2007 price tag by a factor of 2. The reserve price itself is a build of 4.5 times over the $50 million for the 2007 edition. Season Five would again see two new teams being added, and there do not seem to be speculations in the final round from more Bollywood stars this time. Patriarchal Crowd sourcing from India’s armchair tribes?

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