Social Networking « Social Networking and New Markets

That’s the way to go, Wash Po | Advantage social

September 6, 2010 1 Comment

Image via Wikipedia

Metrics are the one thing that can keep your dream alive. Esp if you are a newspaper in the face of an onslaught of new technology and waning interest in old tales..

Sounding upbeat on analytics definitely makes us a miniscule minority, but then if you read thru this NY Times copy, you can see what is behind the enthusiasm to read those boring graphs and irritating red dots. After all, getting to instantly correct something in your approach is a tangible win and gets results too.

Looking to the public for insight on how to cover a topic is never comfortable for newsrooms, which have the deeply held belief that readers come to a newspaper not only for its information but also for its editorial judgment. But many newsrooms now seem to be re-examining that idea and embracing, albeit cautiously, a more democratic approach to serving up the news, particularly online.

“How can you say you don’t care what your customers think?” asked Alan Murray, who oversees online news at The Wall Street Journal. “We care a lot about what our readers think. But our readers also care a lot about our editorial judgment. So we’re always trying to balance the two.”

Editors at The Journal, like those at other large newspapers, follow the Web traffic metrics closely. The paper’s top editors begin their morning news meetings with a rundown of data points, including the most popular search terms on WSJ.com, which articles are generating the most traffic and what posts are generating buzz on Twitter.

At The Washington Post, a television screen with an array of data — the number of unique visitors towashingtonpost.com, how many articles those visitors view and where on the Web those visitors came from — is on display for the entire newsroom. A red or green marker designates each data point, indicating whether the Web site’s goal for the month on that particular metric has been met. About 120 people in The Post’s newsroom get an e-mail each day laying out how the Web site performed in the closely watched metrics — 46 in all.

Feb 7 WaPo Front Page: Stimulus Bill Compromis...

Image by MyEyeSees via Flickr

TBD director not satisfied with how Washington Post used its video feed during Discovery hostage standoff (thenextweb.com)
WaPo poll: Don’t get cocky, GOP! (hotair.com)
WaPO Secret America, site up (warintel.blogspot.com)

Filed under Social Media Tagged with Media, Newspapers, Social Networking, United States, Wall Street Journal, WaPo, Wash Po, Washington Post

The Coca Cola company gets everyone in a huddle | Advantage social

September 5, 2010 Leave a comment

Image via Wikipedia

With RFID updating Facebook status and auto tagging of all the party photographs. This is really a brand’s dream! Now you know why you could have used more of Twitter..but the winner seems to be Facebook with the Facebook pages becoming a cult. Our brand page here at http://tr.im/advantage We could all use those wristbands

Coke Israel team doing a big favor to the Haifa labs there and putting MTV Miami nights to shame! coke Ireland also had a few bugs of its own trawling Facebook for brand value. Definitive an active lifestyle!

Among other recent successes, coke had achieved 86 million impressions when it launched itself as a keyword/trend on Twitter’s promoted tweets!

In just 24 hours, Coca-Cola’s first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the company’s Global Interactive Marketing Vice President Carol Kruse in an interview with The Financial Times.Following in the footsteps of Disney/Pixar, Coca-Cola is the second company to reach Twitter() audiences by advertising as a Trending Topic on Twitter.

The cost for this particular Twitter ad buy is said to be tens of thousands of dollars, but Kruse indicated that the cost was small relative to other ad buys and that Coke is pretty pleased with its first Promoted Trends experiment.

The company choose to run with its Promoted Trend campaign during Wednesday’s World Cup matches, a peak time for Twitter activity. The decision was a risky bet that could have yielded mixed results due to Twitter’s inability to keep the service up during World Cup online hysteria. Fortunately for Coke, its risky decision paid off

Did you know that globally Coca Cola is the most well understood phrase in any language and beats no, yes or even Mamma! It is actually voted second after the word OK

Israeli Teens Swipe Wristbands to Update Facebook Status (adage.com)
Coca-Cola Launch the ‘Rumble Bug’ Online Game (adland.tv)
Shocking hidden message on Coca-Cola logo, and other Facebook scams (sophos.com)
The real world ‘Like’ – Coca-Cola village and Facebook (nickburcher.com)
Dear Coca Cola (merelyacademic.blogspot.com)

Filed under Digital Media, Marketing Tagged with Coca-Cola, Facebook, Haifa, Ireland, Online Communities, Radio-frequency identification, Social Networking, Twitter

The mass-market Epiphany | Advantage Brands

March 8, 2010 2 Comments

One of my favourite papers since ADVANTAGES.US began its digital life, and its favorite op-eds recently titled the same story..and i had a revolutionary realisation. He’s got it. Of course Douthat was talking of America’s diversity and mysticism, and Krugman is talking of how we haven’t got the right reasons for the crisis ( No wonder, the kind of staff writing we see from their correspondents is hardly awe-inspiring) The tale of the crisis of course is a tale of excess and wretched blindness to any and every form of verification and validation of what is actually the event going down..but then here we are back to marketing…

There is a true world-wide epiphany going down. What we at Advantage Brands and Advantage Lifestyle called the Lifestyle Economy and you gave it a thumbs up at ADVANTAGES.US , showcases the near future ‘revival’ and basis of growth in consumption. It is the same consumption that is fueling the card meltdown but is the reason why America will come back, It is the same mass market consumption that defies the golden future of India and China, and it is the lack of the same mass market in Western Europe that is bringing new challenges to that continent. Not Welfare and mismanagement of public funds in subsidies and bailouts but great honest consumption..The facebook and zynga revenues alone could be proof, but there is a much bigger footprint of this Mass market animal in malls, media and entertainment purchases and bigger and larger spending from clothing, apparel and lifestyle brands around the globe.

The new innovation and the new business models will be tested against these consumption leaders to decide their final success and whether it is Tebow promoting the church or the NFL/IPL bonanza from the fans for playing brands, it is this – the mass market epiphany. Even the Non-Profits have increasing strength and access from this epiphany. One only hopes that the Internet is this time an active front line player in the mass market economics as it was not meant to be background material or infrastructure alone.

Filed under Marketing Tagged with Advertising, Marketing, Social Networking

Our ‘zyaada’ social Footprint | zyaada.mobi

October 28, 2009 Leave a comment

Also, our technorati rank is 8 now (Top 0.6% and better). The mix of financial and marketing posts is published together at http://twitterone.mobi ( not a dotmobi site) while http://zyaada.mobi republishes our marketing effort on mobile…(dotmobi)

Filed under Facebook, IPL, Olympics, Online Marketing, Social Media, Superbowl, Twitter Tagged with Advantage 'zyaada', Advantages, advantages.us blogs, Big Tech, Blogging, google rank, Media, Online, Social Media, Social Networking, Startups, Twitter, zyaada, zyaada social, zyakaira

Facebook vs Twitter series 13/800: What about Digital Books? Can Kindle be about social collaboration?

July 18, 2009 1 Comment

I know what you all are thinking. Why suddenly a Kindle in Facebook vs Twitter wars? What about the Friendfeed and the dozen social networks to be branded me too! Where do they come in? Well, to me Kindle comes first because Amazon is a phenomenon on my personal list of Enterprise greats and the other start ups have still got something to prove in terms of viability. Not that the risk is any lesser for a Myspace or a Kindle but My space going down would be a turning point people would remember like AOL, eBay and the others who have had a not so easy time since they set up on the web and who have never graduated to the real Web 2.0 or near real time social collaboration. Amazon and Kindle however have that potential ( may be they will also drop out later like Starbucks) and they can handle innovation and complex consumer minds with a relative ease that would be critical.

Long back, during the days of Patricia Seybold’s customers.com and Guy Hagel’s ‘Net Worth’ we saw an expostulation of the success determining parameters of the new invisible continent by Kenichi Ohmae ( let’s face it, the guy was an other world icon but still made it as a strategist on the new web). What the Invisible Continent described in great detail was an Infomediary – An organization or ‘Trust agent’ that would broker all business transactions on the web because they would be entrusted with the Customers foibles and deep seated choices that would make the best buying decision and robust sales. Amazon and Kindle are the perfect intermediaries for such digital transactions like iPhone and iPod have been for music albeit non collaboratively till now.

I think the new web needs Kindle and amazon to ramp up the offering in tune with customers, learning the nuances along with the customer as they go along this adventure. For amazon to continue with its 50% market share of the World’s Book Sales has been relatively easy when compared with the others and a vital part of that has been the enriched customer experience which is really beautifully collaborative and store front’ish at the same time. It also highlights the other essential for social collaboration which Facebook and Twitter seem to make light of, ad that is the reading habit. For any transaction on the new web, one has to be a voracious reader to navigate the choices, discuss with friends, colleagues and competitors online and make instant decisions that are almost always right.

Kindle could easily include Video, Audio and twitter / friendfeed messaging on the device along with maps and the books to replace other devices you need to carry arund today for a complete mobile experience. I think that’s the way it’s going to go too.

Filed under Facebook, Online Maketing, Social Media, Twitter Tagged with Amazon, Facebook valuation, FiLife, Kindle, Media, Online Advertising, Online Marketing, Social Marketing, Social Net, Social Networking, Twitter, Twitter Valuation

Facebook vs Twitter series 12/800: Twitter is down from FB hunting?

July 18, 2009 1 Comment

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Filed under Facebook, Social Media, Twitter Tagged with Amazon, Facebook valuation, FiLife, Kindle, linkedin, Media, Online Advertising, Online Marketing, Social Marketing, Social Net, Social Networking, Startups, Twitter, Twitter tools, Twitter Valuation

Twitters Analytical Business Plan – Forbes.com

July 17, 2009 1 Comment

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

via ‘Forbes’

Filed under Facebook, Marketing, Social Media, Twitter Tagged with Media, Online, Online Marketing, Social Marketing, Social Media, Social Net, Social Networking, Twitter, Twitter tools, Twitter Valuation

Stars Tweet Away as Tournament Rolls On – Straight Sets Blog – NYTimes.com

July 1, 2009 Leave a comment

The roof is not the only technological revolution at Wimbledon this year. This is also the first Wimbledon when a lot of the players are using Twitter to communicate with their fans.

Andy Roddick, Andy Murray and Serena Williams are some of the notable names sharing their thoughts during the tournament. A sample from Roddick via Twitter on Monday night: “get to play another day … watching night tennis at wimby.. too cool.”

Roddick has over 40,000 people following him on Twitter. But looking at who he is following is also interesting. He is following 22 people, many of them tennis notables such as trainer Doug Speen, Jim Courier (who once wrote a tweet while playing a senior tournament match), Bob Bryan and Murray.

via Stars Tweet Away as Tournament Rolls On – Straight Sets Blog – NYTimes.com.

Filed under Social Media, Sports Marketing, Twitter Tagged with Facebook, HSBC, IPL, Online, Social Media, Social Networking, Sports, Sports Marketing, Twitter, Wimbledon