Wow, Live Video, Maps, Twitter and Facebook
April 23, 2009 Leave a comment
peHUB » Highway 12 Turns Onto The Information Superhighway
April 16, 2009 Leave a comment
Mark Solon, a general partner at Highway 12 Ventures in Boise, Idaho, sums up his firm’s social networking strategy in one sentence.
“If you’re not on Facebook, Twitter and all the other social networking sites, communicating with your investors and entrepreneurs, then you’re going to be left behind,” he says.
Such was the reason why on April 5, Highway 12 launched a blog on its website for Solon and his fellow GPs to regularly post their musings. Solon partly attributes the firm’s start of a blog to the hiring last year of Tac Anderson as an EIR. Anderson previously led social media activities at Hewlett-Packard. Solon also says that the firm launched the site to communicate directly with the VC community, who he says have been showing increased interest in Highway 12’s coverage area of the Rocky Mountain region.
“A day doesn’t go by that I don’t get a resume from Silicon Valley, Seattle or other tech center as more people pay attention to the Rocky Mountains,” he says.
Highway 12 might be new to blogging, but it’s not new to VC. The firm was launched in 2001 and is currently investing from a $75 million fund raised in 2006.
In the first few days that the blog was live, Solon says that the website had more than 1,200 unique visitors, “which is more than we’ve had in the last few years.”
Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research | Trendsspotting
April 3, 2009 3 Comments
Facebook users by age
- Online time changes by Top 15
A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites.
1. Social network and blogging sites are now the 4th most popular activity on the Internet
Social network and blogging sites are now the 4th most popular activity on the Internet overcoming personal email with 67% global reach as to December 2008. That is 5% more of what they attracted a year ago.
Distribution of reach by global users preferences
All social media - is Nielsen fine?
Growth in Online Time
Guy Kawasaki tweet | TVWeek.com
January 23, 2009 Leave a comment
Younger Americans More Likely to Use Internet TV Than DVR, Study Says
By Daisy Whitney
Internet television is trumping digital video recorders as an on-demand device for the younger generation, according to the latest findings from research firm Solutions Research Group.
The study found that 70% of online Americans in the 18- to 34-year-old demographic have watched TV online at some point, compared to 36% who have viewed a show on a DVR or a TiVo. That suggests the young Web users will increasingly watch their shows on the Web rather than via traditional means.
In fact, the number of online Americans watching television shows on the Web has doubled in the last two years. Half of Internet users in the U.S. have watched a TV show on the Web, up from one-quarter in the fall of 2006.
The data comes from a study conducted in November of 1,200 Americans age 12 and older.
SRG also reported that awareness of Hulu.com is on the upswing, with 24% of online Americans now familiar with the News Corp./NBC Universal-owned site, up from 15% in the summer. The site still skews male, however: Two-thirds of its visitors are men and their average age is 33. That’s good news for advertisers, because the 18-34 male demo is hard to reach on TV.
Did Twitter pass Digg | Techcrunch
January 22, 2009 2 Comments
Did Twitter Just Pass Digg?
53 Comments
by Erick Schonfeld on January 20, 2009
According to Hitwise, last week visits to Twitter surpassed visits to Digg for the first time. Hitwise measures visits in terms of “market share,” which isn’t a very helpful metric (both have 0.021 percent market share, but Twitter is ranked No. 84 and Digg is No. 85). This data is of last week, when visits to Twitter surged following the much-Tweeted emergency landing of a plane on the Hudson. (Note that these numbers do not include usage on mobile devices, desktop apps, or through other Websites via Twitter’s API).
Today, traffic to Twitter was even higher with everybody feeling compelled to let everyone else know that, yes, in fact, the U.S. has a new president and that they saw his inauguration speech. (You too?) Twitter co-founder Biz Stone blogs that Twitter saw five times as many Tweets per second today compared to last week. (See chart here). So maybe those two lines between Digg and Twitter will keep diverging, or at least keep converging.
For what it’s worth, Google Trends for Websites also shows Twitter catching up to Digg (but not yet passing). Other measuring services, such as Quantcast, Compete, and comScore, still show a wide gap. For instance, in the U.S. for December, comScore shows Digg.com at 6.8 million unique visitors versus 1.9 million for Twitter.com.. That’s a pretty big gap to bridge in less than one month. I don’t buy the Hitwise numbers. Do you?
zyakaira notes: with due apologies to techcrunch, i do believe these hitwise nos. I do. Twitter’s pretty neat.
Tracking User Sat on Twitter | TVWeek
January 4, 2009 Leave a comment
When a Hulu user posted a message on Twitter earlier this month about “terrible performance problems” on the Fox-NBC online video site, a Hulu executive replied with an e-mail address and an offer to fix the problem.
That’s because Hulu’s employees conduct daily Internet searches to learn what’s being said about Hulu on Twitter, the popular microblogging service.
Twitter is quickly emerging as an important social media channel that lets companies listen to and interact with users. A handful of television networks and shows have experimented with the service, and online video destinations such as Veoh and Hulu are actively leaning on Twitter to communicate with their viewers. Other sites, including Crackle, say they plan to devote more resources to monitoring Twitter “chatter” in the coming year.
As social media becomes a more powerful communication vehicle for consumers, savvy brands are tracking online buzz to learn what they’re doing right and wrong. For online video sites, the practice is crucial—they live and die by the Internet and need to know whether their sites are working well or not.
“If anyone has an issue with latency or streaming and they talk out to the Twitter universe, we will reach out to them,” said Jason Kilar, CEO of Hulu. “Someone said recently they were getting ready to watch Hulu and they had some trouble, so I e-mailed them [and] said, ‘I’d love to hear more about it,’ and connected them to our chief technology officer. That’s something you couldn’t do without Twitter.”
Hulu also uses the microblogging service to post occasional updates on new features and content. In addition, Mr. Kilar tracks Hulu mentions on Twitter via the Twitter search service Summize.com. He said Hulu now generates about 30 mentions on Twitter every hour compared to 30 per day earlier this year.
That sort of heady word-of-mouth uptick is one of the reasons Hulu usage shot up in October, when the site delivered 206 million streams of video to 9 million unique users, up from 142 million streams to 6.3 million unique users in September, according to Nielsen Online.
Veoh executives also chat with users via Twitter, blogs and forums. Earlier this month the site’s founder, Dmitry Shapiro, posted a Twitter update asking for feedback on the redesigned site.
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