Networking « Social Networking and New Markets

TweetBeep – Reputation Management Twitters | Jesse

July 23, 2009 1 Comment

If your job has you tasked with monitoring your company’s online presence, you’re probably dealing with Twitter in some way. Running occasional manual searches for your company’s name is one way to go, but a better way would be to sign up with a service like TweetBeep.

TweetBeep is a free service that will email you as frequently as once per hour with any Twitter mentions of the search terms of your choice. The service is ad-supported, but if you find that you need it, TweetBeep also offers a premium option for $20US/month that allows you to receive updates as frequently as every 15 minutes, up to 200 different alert searches, and no advertising.

While TweetBeep allows you to set a number of criteria for your alerts, one of the most interesting is the ability to set an “Attitude” criteria. You can choose from three:

Positive attitude

Negative attitude

Asking a question

This appears to be a fantastic way to stay on top of how people are perceiving your company or brand, and gives you the ability to very quickly react to your customers or users. It can also be useful for heavy Twitter users to ensure they don’t miss any mentions. I should note that as of the time of this writing I had some difficulty with the email confirmation process – it took multiple requests and over an hour before my email confirmation arrived in my inbox.

[via Stay N' Alive]

Filed under Facebook, Online Maketing, Social Media, Twitter Tagged with Blogging, Infomediaries, Networking, Online Marketing, Reputation Management, Social Marketing, Social Media, Trust Agents, Twitter, Twitter tools, Twitter Valuation

Fidelity to sell shares of KKR IPOs | Deals | Reuters

June 9, 2009 Leave a Comment

BOSTON Reuters – Boston mutual fund giant Fidelity Investments and New York private equity firm Kohlberg Kravis Roberts & Co KFN.N have struck a deal to sell shares of KKR initial public offerings to retail customers, hoping for a comeback in the frozen market.
KKR has investments in 50 companies with a combined $200 billion of [...] http://bit.ly/ssnc2

Filed under Financial Services, IPOs, Marketing Tagged with bank stocks, Book Building, Depression, Financial Services, IPOs, Issuance, Networking, resurgence, Retailing, Selling Funds, Wealth Management

Twitter Confirms Paid Pro Accounts On The Way

March 25, 2009 2 Comments

More revenue for Twitter on the way: The company confirms — for the first time weve seen, at least — age-old theories that theyll sell commercial accounts to power users or companies using Twitter.

In exchange for a fee, companies could get “more features” on Twitter, the WSJ reports. Twitter cofounder Biz Stone tells the WSJ that the company recently hired a product manager to help develop those accounts, but doesnt specify what the extra features will be or when the accounts will launch.

This makes perfect sense. Theres a lot of stuff companies would pay Twitter for, such as a way to verify the company reps legitimacy; to more analytics and information about who is reading their Twitter page; to better tracking features to see what people are saying about their company.

What would you pay for an account like this? We could see a lot of companies paying $10 or $20 a month for the service, even for simple tools. But we could also see many companies — Comcast, JetBlue, Starbucks, etc. — paying more than one hundred dollars per month for really good, insightful tools.

via Twitter Confirms Paid Pro Accounts On The Way.

Filed under Online Maketing Tagged with Amitonomics, comScore, DVR, Facebook, Media, MR, Networking, Social Media, Twitter

Display Ads – How Online Advertising is missing revenue

December 15, 2008 Leave a Comment

Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but are pretty lousy when it comes to CTR. (Yes, there are some exceptions to this rule)

In case you don’t trust my years of online marketing experience, new research from comScore supports the notion that display ads shouldn’t be measured by their CTR. As avc.com reports, comScore compared 139 display ad campaigns with a control group of ads. The findings?

It’s clear that display advertising, despite a lack of clicks, can have a significant positive impact on:
- Visitation to the advertiser’s Web site (lift of at least 46% over a four week period)
- The likelihood of consumers conducting a search query using the advertiser’s branded terms (a lift of at least 38% over a four week period)
- Consumers’ likelihood of buying the advertised brand online (an average 27% lift in online sales)
- Consumers’ likelihood of buying at the advertiser’s retail store (an average lift of 17%)

In fact, as the chart below demonstrates, display ads provide a 65% lift in site clicks the first week they are seen, and still provide a 45% uplift 4 weeks later! They’re just not that great at immediate clicks.

The moral of this story? Buy advertising on Marketing Pilgrim today! When you purchase a display ad, you have two choices:

Figure out how to measure the increase in overall site traffic, not just those that can be directly linked to your banner ads.
Forget about any kind of measurement and just trust that, with the right targeting, display ads will increase your brand awareness.

Filed under Online Maketing Tagged with Facebook, India, linkedin, Networking, Online Advertising, Social Media, Twitter