It’s OK New York. India loves Linked in

June 16, 2011 Leave a Comment

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

The latest Nielsen reports will probably confirm this and local Linked In honcho Hari Krishnan and Facebook ( International Growth ) Chief Javier ( Havier, as in horatio) try to spin it to the inevitable India’s domination of mobile and social markets. Before we do get to the unending hyperbole on the subject, most of what India partakes is free and in fact adds a new dimension to their social and professional life, which they are embracing wholistically as a group..

I would think that would be a fair series to partake going forward and keep my power blog active as free hold dominance attempts on the internet would spawn the required me too for google juice migrants to a facebook home page led,  internet based, device led lifestyle experience as they groom leaders into hot tubs of lard for a social orgy at these sites at Facebook and its allied digital world. It no doubt makes no sense whatsoever and as any “first out of the gate” inspired post writer and respectable leader will tell you, it is still more reason to do it and clear the air.

Linked In has become the bete noir of the professional Indian in that India now makes up 10% of its user base. Even at facebook. Indians make up 5% as local start ups easily merge into the partner landscape instead of inventing facebook all over again in Chinese. However as reports of Facebook losing ground in the United States surface, the reasons may be the same on both sides of the earth..As long suffering print and Tv media owners, journalists and brands have found out, users, readers or subscribers mostly stick around for a free ride till its exhiliriating climb and then leave you to attend to their menial chores like your mum, when it’s just not there.

However, always at work is the pressure of your peers having achieved social nirvana, so you register on Linked In.

Illustration of Facebook mobile interface

Image via Wikipedi

Similarily, Linkedin is that social avatar provisioning for the Indian pro who does not want to get into a workplace where digital access is restricted and hence, looks at Linked in as a great opportunity to figure out what is meant by “social” without admitting any of his own limitations and portraying his “resume” as the flag of choice. The rest of it, in a more funny vein, when you are playing on Facebook after work..

This also means that this user is not paying for the ride, nor he is interested in soliciting or patronising the commercially sponsored elements. The small socially responsible group who feel queasy stare at mystery shopping nad group clubbing on the site with a mini social network triage becoming part and parcel of all recruited post 2003-4.

Thus someone in an HR job or at aconsultancy gets and keeps lots of these young pros in touch with each other and most just wait for the opportunity to kill a few of their contacts to make curry when they are moving jobs. Honestly, that is the Indian pro network and even at a worse rudimentary stage at super-senior levels where they even expect the others to know antiquated dinosaural practices over a network without a face and almost no communication , mystifying me and a small group of “social” users

Thus the Indian pro’s profile, though it is at the start of the race right now is that of mostly inactive, phage looking for each of his social comments to score a big fall somewhere to put it not too unflatteringly and the acceptable thing to say would be. “Yes my profile is on linked in, but..”

Enough of the rant though, next time we dig out the good stuff in people and hope that US citizens come back to Linked in not just as a stock but as a bonafide professional network. No one in India wants to look as if he is wasting time on facebook alone, esp if he is married or about to get into the vows business.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Related articles

Filed under Digital Media, Marketing Tagged with , , , , , , ,

Facebook vs Twitter series 12/800: Twitter is down from FB hunting?

July 18, 2009 1 Comment

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Filed under Facebook, Social Media, Twitter Tagged with , , , , , , , , , , , , , ,

Did Twitter pass Digg | Techcrunch

January 22, 2009 2 Comments

twitter-obama-dayDid Twitter Just Pass Digg?
53 Comments
by Erick Schonfeld on January 20, 2009

According to Hitwise, last week visits to Twitter surpassed visits to Digg for the first time. Hitwise measures visits in terms of “market share,” which isn’t a very helpful metric (both have 0.021 percent market share, but Twitter is ranked No. 84 and Digg is No. 85). This data is of last week, when visits to Twitter surged following the much-Tweeted emergency landing of a plane on the Hudson. (Note that these numbers do not include usage on mobile devices, desktop apps, or through other Websites via Twitter’s API).

Today, traffic to Twitter was even higher with everybody feeling compelled to let everyone else know that, yes, in fact, the U.S. has a new president and that they saw his inauguration speech. (You too?) Twitter co-founder Biz Stone blogs that Twitter saw five times as many Tweets per second today compared to last week. (See chart here). So maybe those two lines between Digg and Twitter will keep diverging, or at least keep converging.

For what it’s worth, Google Trends for Websites also shows Twitter catching up to Digg (but not yet passing). Other measuring services, such as Quantcast, Compete, and comScore, still show a wide gap. For instance, in the U.S. for December, comScore shows Digg.com at 6.8 million unique visitors versus 1.9 million for Twitter.com.. That’s a pretty big gap to bridge in less than one month. I don’t buy the Hitwise numbers. Do you?

zyakaira notes: with due apologies to techcrunch, i do believe these hitwise nos. I do. Twitter’s pretty neat.

Filed under Uncategorized Tagged with , , , ,

Display Ads – How Online Advertising is missing revenue

December 15, 2008 Leave a Comment

Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but are pretty lousy when it comes to CTR. (Yes, there are some exceptions to this rule)

In case you don’t trust my years of online marketing experience, new research from comScore supports the notion that display ads shouldn’t be measured by their CTR. As avc.com reports, comScore compared 139 display ad campaigns with a control group of ads. The findings?

It’s clear that display advertising, despite a lack of clicks, can have a significant positive impact on:
- Visitation to the advertiser’s Web site (lift of at least 46% over a four week period)
- The likelihood of consumers conducting a search query using the advertiser’s branded terms (a lift of at least 38% over a four week period)
- Consumers’ likelihood of buying the advertised brand online (an average 27% lift in online sales)
- Consumers’ likelihood of buying at the advertiser’s retail store (an average lift of 17%)

In fact, as the chart below demonstrates, display ads provide a 65% lift in site clicks the first week they are seen, and still provide a 45% uplift 4 weeks later! They’re just not that great at immediate clicks.

The moral of this story? Buy advertising on Marketing Pilgrim today! When you purchase a display ad, you have two choices:

Figure out how to measure the increase in overall site traffic, not just those that can be directly linked to your banner ads.
Forget about any kind of measurement and just trust that, with the right targeting, display ads will increase your brand awareness.

Filed under Online Maketing Tagged with , , , , , ,

Follow

Get every new post delivered to your Inbox.