Guy Kawasaki | Social Networking and New Markets

Apple, labels work on plan to boost album sales: report| Deals| Reuters

July 27, 2009 Leave a comment

zyakaira notes: Apple continues to ride on its current successes and hopefully would be able to get itself out of the DRM snare for customers as also improve its payments portal to accept international payments as Music Labels would earn the most out of that with an ipod than any other platform.

Apple Inc and four record labels are working on a plan to increase digital sales of albums, while the computer maker is also separately developing a tablet-sized device, the Financial Times reported on Sunday.Apple is working with EMI, Sony Music, Warner Music and Vivendis Universal Music Group on the project, “Cocktail,” with the sides hoping for a launch in September, the paper reported, citing unnamed sources.

The project with the record companies aims to offer interactive features with music downloads, the paper said.Apple also hopes to offer the tablet-sized computer in time for Christmas shopping, the FT reported.The computer will connect to the Internet like Apples iPod Touch and its screen may be up to 10 inches diagonally, the paper reported.The paper said book publishers have also been in talks with the computer maker about offering their services on the new device, which could compete with Amazon’s Kindle.Apple and the music companies were not immediately available for comment.

Filed under Apple, Marketing Tagged with 2009, Apple, Big Tech, Guy Kawasaki, iPod, Kindle, Mac, Media, Online, Online Marketing, Sony, Universal, Vivendi, Warner

Any Screens Necessary: Mediapost Publications

May 21, 2009 Leave a comment

YOUR VIDEO ANALYTICS CHAMPION: OMNITURE

“UPDATED AUG 15, 2009: #Omniture tops the Forrester Wave in #Web Analytics per #destinationCRM. Nice! http://ping.fm/egJEa“

Thanks to “strong” brand marketing and major media events like the Presidential inauguration, the Super Bowl and the NCAAs college basketball finals, online video usage among U.S. consumer grew 13% year-over-year and mobile jumped more than 50%, according to new data from Nielsens “Three Screen” report.

But while consumers are increasingly choosing to watch video on the “best screen available,” traditional TV remains the screen of choice, according to the quarterly analysis from Nielsens A2/M2 “Anywhere Anytime Media Measurement” initiative.

During the first quarter, the average American watched approximately 153 hours of TV every month at home, which represented a 1.2% increase year-over-year.

Between work and home, the 131 million Americans who watched video online consumed an average of about 3 hours of video each month. The 13.4 million Americans who watch video on mobile phones, meanwhile, watched an average of about 3.5 hours of mobile video each month. Overall, Nielsen found that consumers time with TV, Internet and Mobile video continues to increase across the board.

Looking ahead, with the continued adoption of broadband and new technology, Nielsen expects online video audiences to continue growing.

Mobile video viewing has grown a significant 52% from the previous year, up to 13.4 million Americans. “Much of this growth continues to come from increased mobile content and the rise of the mobile web as a viewing option,” the report suggests.

Of all different age groups, 18- to-24-year-olds show signs of watching DVR and online video the same amount of time — “time-shifting” 5 hours, 47 minutes per month, and watching video online 5 hours, 3 minutes each month.

zyakaira/zyalinked notes (twitterone.com) : Readers are welcome to read and get going with their Video Analytics strategy with Aseem and the Consulting team at Omniture. The team is on my Linked In network.

via Any Screens Necessary: TV, Internet and Mobile Viewing All Up.

Filed under Facebook, Financial Services, IPOs, Marketing, Online Maketing, Social Media, Superbowl, Twitter Tagged with Big Tech, Blogging, Guy Kawasaki, Media, Online, Social Networking, Sports Marketing, Startups, Surveys, Time-shifted viewing, Twitter, Videos

Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research | Trendsspotting

April 3, 2009 3 Comments

Facebook users by age

: Online time changes by Top 15

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites.

1. Social network and blogging sites are now the 4th most popular activity on the Internet

Social network and blogging sites are now the 4th most popular activity on the Internet overcoming personal email with 67% global reach as to December 2008. That is 5% more of what they attracted a year ago.

via Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research | Trendsspotting.

Distribution of reach by global users preferences

All social media - is Nielsen fine?

Growth in Online Time

Filed under Online Maketing Tagged with 2009, Facebook, Guy Kawasaki, Linked In, Neilsen, Online Marketing, Social Media, Social Net, Surveys, Twitter

Twitter Fires Up the Spotlight | Marketing Pilgrim

February 24, 2009 Leave a comment

Last month Twitter launched its ‘suggested users’ feature and the impact on those who were put on Twitter’s red carpet has been significant. Some of these profiles saw tens of thousands of additional followers added to their own personal profiles which created some very happy folks and, you guessed it, some not so happy people. The LA Times Tech blog has all the details but here are the high points.

Evan Williams and Biz Stone, co-founders of Twitter put this feature into place last month. When users sign up for a new account which is happening at a dizzying pace they are given a list of suggested users to follow. The folks at Twitter were noticing that many folks were signing up then not using the service. The hope by offering this was to get the newbies in the game. Makes sense to me since Twitter can be somewhat daunting for those beyond the early adopter / social media savvy part of the population.

The list includes Felicia Day, The Guardian, Rainn Wilson, Dell, The New York Times and CNN to name a few. The benefit to those who made the cut is very clear:

Since Twitter began endorsing a handful of personalities in mid-January, The Guardian was among several entities to reap a subscriber windfall. Its account jumped from about 4,000 followers to 66,000 in about a month, according to stat-tracking service Twitter Counter. And within the last two weeks, @GuardianTech added new users at a pace about 300% faster than the previous two weeks.

Day, an Internet video maven, experienced similar results. She has jumped from 20,000 to 83,000 since mid-January.

TechCrunch went… from 41,000 to 111,000 in the same period. The New York Times’ Twitter account increased its subscriber base by a factor of six — to 145,000.

The Twitter purists, however, are crying foul. The concern is that those who have grown their following organically and around ‘real’ value or severe self importance, you make the call are going to suffer. Leo Laporte of TWIT puts it this way:

via Twitter Fires Up the Spotlight.

Filed under Online Maketing Tagged with 2009, Amitonomics, Entertainment, Facebook, Guy Kawasaki, Online Advertising, Social Media, Social Networking, socialtoo, Twitter

Guy Kawasaki tweet | TVWeek.com

January 23, 2009 Leave a comment

Younger Americans More Likely to Use Internet TV Than DVR, Study Says

By Daisy Whitney

Internet television is trumping digital video recorders as an on-demand device for the younger generation, according to the latest findings from research firm Solutions Research Group.

The study found that 70% of online Americans in the 18- to 34-year-old demographic have watched TV online at some point, compared to 36% who have viewed a show on a DVR or a TiVo. That suggests the young Web users will increasingly watch their shows on the Web rather than via traditional means.

In fact, the number of online Americans watching television shows on the Web has doubled in the last two years. Half of Internet users in the U.S. have watched a TV show on the Web, up from one-quarter in the fall of 2006.

The data comes from a study conducted in November of 1,200 Americans age 12 and older.

SRG also reported that awareness of Hulu.com is on the upswing, with 24% of online Americans now familiar with the News Corp./NBC Universal-owned site, up from 15% in the summer. The site still skews male, however: Two-thirds of its visitors are men and their average age is 33. That’s good news for advertisers, because the 18-34 male demo is hard to reach on TV.

Filed under Uncategorized Tagged with DVR, Guy Kawasaki, Online Marketing, Twitter, Videos