June 22, 2010 2 Comments
June 22, 2010 1 Comment
In a startling development, sponsors of the French soccer team, Credit Agricole pulled out their TV campaign celebrating the French Soccer team after the team performed abysmally and as the sponsors put it - “is embattled in controversy”
The team’s corporate sponsors have held conference calls to voice their anger at the players’ refusal to train.
There are very few active sponsors out there who take pains to step on to the field and some may still debate whether they have such a role to play , in any sport. However Corporate sponsors and budgets are an important part of the team’s brand and they need to carry a fiduciary responsibility, to be executed in a formal role withe the team. It may seem opportune here that this might happen thru an existing sports functionary on the team. Similar fracas in IPL with team owners or the clubby nature of teams in NFL or the NBA show light on the critical role team owners and sponsors play.
However sports persons are right in their sometimes standoffish stance to these entreaties in that this role is sprung on them and typically on a bad day. Though formal processes are over hyped and narrow in approach, sports persons can’t be expected to absorb the role of the sponsor/owner as and when it happens and debates on such interventions during disruptive climes are warranted.
In this particular case as well, there will be popular support for the action and sports officials will be on the wrong side arguing for the sake of argument or apologising for their poor performance in front of a theatrical act. It may now become important for everyone to assume the important role of corporate sponsor into the team’s fabrc and provide a discerning option for sponsors and/or corporate owners that want to distance themselves from the game.
While we were tempted to carry this opinion in our financial research streams, we thought it wise to let the game go on without this undue stress.
Sponsorship and TV rights of the French national team are worth €70m ($86.3m), according to Les Echos. The team sponsors are retailer Carrefour, utility provider GDF Suez, Crédit Agricole, SFR, the telecoms company, and sport goods maker Adidas.
And China never qualified
In a eerie blast of icy change, today’s LA Times blogs carry Asian stories prominently leading with rural BPO in India and blogging about how Soccer is still alien to China. Knowing our asian brethre, they wouldn’t be far behind next time in Rio..
April 2, 2010 1 Comment
As of March 31, the FIFA World Cup Football Trophy has reached Belgrade in Serbia on its way to Jo’burg for the princely open
In the mean time, IPL continues to draw audiences of 240 million till date in the 3 week tournament. You know what to spend on when you pend on Tv. F1 seems to be stabilizing with the new rules too. Bahrain is going to be very well attended from the comfort of one’s own homes.. Imagine an audience of 200 million together with access to social media…
February 14, 2010 Leave a comment
Well, I guess someone knows how to play, but as CMO I want to understand what my brand will get from this game..Are there any stars I should know?
January 30, 2010 2 Comments
The #86 South Africa kicked off the FIFA World Cup of June 2010 at Davos today, with the mascot Zakumi kicking the balls to the audience Coca Cola is one of the title sponsors doing the 134000km trek with the Cup of joy, right now in Kuala Lumpur..
Coca Cola Company also sells a range of Vitamin Water and Gold Peak Iced Teas. Coca Cola’s advertising spend for 2009 topped $2.67 billion, running ahead of the combined Kraft and Cadbury spend of $2.25 billion. Coke’s budget is less than 1/3rd of the global spender P&G or 1/2 that of Unilever, but none of those two have any significant Title sponsorships or Sports Partnerships to their name.
The other FIFA Title sponsors are Adidas, Emirates, Sony, Kia (Hyundai) and Visa. These deals were signed in 2007 and expire together in 2014 for FIFA Partners
The five sponsors additionally for the 2010 Cup in South Africa include Budweiser, Castrol, MTN, McDonalds and Continental. Each of these deals are more than $100 million just for this event. Satyam was deigned the Official IT Services Partner along side in FIFA’s heirarchy for this as well as the Cup in Rio.
There is also a third tier of National Supporters that include Telkom SA and other South African Businesses.
COCA COLA’s sponsorship as FIFA Partner runs till 2022. Commercially, The FIFA partners had individual contracts, with Emirates paying $195 million for the two cups in South Africa and Brazil. Sony’s contract is worth $305 million excluding services and product leases
Well, that’s all for now..I’ve to pay my visits to the F1 and the Superbowl coordination as well, Bud is burning up the house this time I believe..(Bud spends less than $1 billion and mostly on Football by any other name, lol! – that beer gives me a kick. And yes, I look forward to Maan ka Khaana vs Akshay’s Coke thunder at the IPL
Aside #1: Since 1968 when Virginia Slims was created by Philip Morris, the female consumer has enticed and bedevilled market research. Current reseach shows that in the 48 years since 1960, The Moms have indeed come a long way, 3 out of 5 work, they get wed at 26 instead of the age of 20, and 2 out of 3 go to college and even though average “take home” has gone up 18 times, they still earn 77% of what men earn in comparable jobs in the workplace. (Courtesy: Ad Age, The rise of the real Mom, adage.com)