Social Advertising?: NAB follows bad with the good..
July 25, 2011 1 Comment
Or, how to destroy your unique, good brand value with faulty viral lessons
No after they won their award at Cannes for the Break up campaign, National Australian Bank have not really sat down idle. They have been busy running a contest which will form a basis for a future viral campaign with a slogan contest, getting the winner an ATM inside his house. If they don’t watch it, the Break up campaign ( see below) will soomn become a larger “Stick ‘em up” for their new found customers
NAB stick 'em up
On 18 July 2011, NAB tweeted about the ATM offer, and added a link to its application form. The contest winner will get $1000 in a NAB bank account, an iPhone 4 and an iPad 2.
I am sure there a re a lot of viral campaigns the end videos from the ATM home TV anchor will be compared too, most non charitable and their PR campaign next year could well be, No more fracas, please come back John!!! Li’l known cashcow.in destroyed our marketing dreams with this lead
Related articles
- A Grand Prix for National Australian Bank (social.advantages.us)
- Cannes Lions PR Grand Prix 2011 (adland.tv)
- NAB changes tack from the Break Up to focus on honesty (mumbrella.com.au)
- NAB’s breakup mastermind Sandra de Castro promoted to CMO (mumbrella.com.au)
