Facebook valuation « Social Networking and New Markets

Internationalisation works for Twitter

December 16, 2009 1 Comment

With DST having picked up a stake in both Facebook and zynga, Farmville and Mafia Wars would be part of more daily lives. After Jeff Bezos, Mark Zuckerberg(Facebook) and Mark Pincus(Zynga) may have risen, but their fortune will be shared among a more fortunate few like Scott Tozer and others behind DST Technologies

Here are some recent Facebook and Twitter stories defining their early impact. Twitter has started testing its contributor feature to allow brands and businesses to set aside a permanent budget for Twitter and Facebook in their business. It will take a lot of business to keep steering this network esp as not just Asia and Eastern Europe is taking more to these networks but also because it is intuitively appealing to all age groups and takes a considerable bit of your time in the ‘daily diet’

Playfish has already gone to Electronic Arts for $300 million and Playdom (Mobsters II, Farm Town, Godfather/II) is also well funded for the next boom

If you are looking for Scott Tozer, he is on Facebook too, listed as Consultant / Partner Associate in DST


Goia Albie asks people to pray for her before every interview	Gaming is keeping populations busy (more to come than zynga)

Justin Timberlake plays Sean Parker in “The Social Network”	Music (Lily Rose Allen)

Dmitry Medyedev on his video blog	Charity (Food for Children is active on Twitter with Oxfam and others)

Though this socialization is likely to get hotly contested later with a lot of productive time at stake, a digital future is no longer just a personal dream an corporations would find a way to make it a part and parcel of their employee and customer networks

Filed under Facebook, Social Media, Twitter Tagged with EA Sports, Facebook, Facebook valuation, Farmville, Mafia Wars, Playdon, Playfish, Social Gaming, Social Media, Twitter, Twitter Valuation, Zynga

The new effective social business model – Facebook wins

November 15, 2009 Leave a Comment

“It’s too early to say”. “The jury is still out” and “It’s difficult to tell” because things are not so easy. But in the running popularity wars of Facebook and Twitter, while Twitter catches up on its share of traffic, it has to be said that Facebook is reflecting maturity. Notwithstanding a lot of bull from personal users who have been long time facebook fans, Facebook managed to roll out changes which reduced the functionality gap between itself and twitter and while both have now made their pages more manageable by tweaking ‘lists’ and other such, Facebook’s early advertising revenues have also given it some ‘moral strength’ and some ‘freshness of ideas’.

Facebook has kicked off the non advertising led era of brand reputation management, product launches and the knowledge era for brands and products everywhere with a very simple proposition. It is going to cost you a packet and you are doing it because you are getting what you want. In effect, you choose your specific segments of Facebook users from healthcare users to premium hotel services user or even mothercare and feminine hygiene product users and instead of just paying for banal advertising , you pay for engaging the consumers. First off, you would pay $10K and $30K for holding contests and while basic pages remain free, Facebook will control both look and performance. More details here Also, all these launches coming without fanfare is a step in the right direction as information economy holds and knowledge is at a premium. Also, as more than 40 million users spend 30 minutes and more on the site, they will soon start allocating more time to stay in touch. All in all, another far thinking proposition which seems to have outlasted its detractors in the last 2-3 years. Are things looking up for Twitter?

P&G, Pepsi and even those with primarily domestic markets in the USA like Kraft and the sports brands will definitely find this a paying proposition and not to denigrate advertising but at a much more premium and effective brand value than two-bit clicks and CTRs

This is not a part of the FACEBOOK VS. TWITTER series 19/800 esp. not the part where “facebook wins”, just one of those things we started, socially!

Filed under Facebook, Social Media, Twitter Tagged with Facebook, Facebook valuation, Social Media, Twitter, Twitter Valuation

Facebook vs Twitter series 13/800: What about Digital Books? Can Kindle be about social collaboration?

July 18, 2009 Leave a Comment

I know what you all are thinking. Why suddenly a Kindle in Facebook vs Twitter wars? What about the Friendfeed and the dozen social networks to be branded me too! Where do they come in? Well, to me Kindle comes first because Amazon is a phenomenon on my personal list of Enterprise greats and the other start ups have still got something to prove in terms of viability. Not that the risk is any lesser for a Myspace or a Kindle but My space going down would be a turning point people would remember like AOL, eBay and the others who have had a not so easy time since they set up on the web and who have never graduated to the real Web 2.0 or near real time social collaboration. Amazon and Kindle however have that potential ( may be they will also drop out later like Starbucks) and they can handle innovation and complex consumer minds with a relative ease that would be critical.

Long back, during the days of Patricia Seybold’s customers.com and Guy Hagel’s ‘Net Worth’ we saw an expostulation of the success determining parameters of the new invisible continent by Kenichi Ohmae ( let’s face it, the guy was an other world icon but still made it as a strategist on the new web). What the Invisible Continent described in great detail was an Infomediary – An organization or ‘Trust agent’ that would broker all business transactions on the web because they would be entrusted with the Customers foibles and deep seated choices that would make the best buying decision and robust sales. Amazon and Kindle are the perfect intermediaries for such digital transactions like iPhone and iPod have been for music albeit non collaboratively till now.

I think the new web needs Kindle and amazon to ramp up the offering in tune with customers, learning the nuances along with the customer as they go along this adventure. For amazon to continue with its 50% market share of the World’s Book Sales has been relatively easy when compared with the others and a vital part of that has been the enriched customer experience which is really beautifully collaborative and store front’ish at the same time. It also highlights the other essential for social collaboration which Facebook and Twitter seem to make light of, ad that is the reading habit. For any transaction on the new web, one has to be a voracious reader to navigate the choices, discuss with friends, colleagues and competitors online and make instant decisions that are almost always right.

Kindle could easily include Video, Audio and twitter / friendfeed messaging on the device along with maps and the books to replace other devices you need to carry arund today for a complete mobile experience. I think that’s the way it’s going to go too.

Filed under Facebook, Online Maketing, Social Media, Twitter Tagged with Amazon, Facebook valuation, FiLife, Kindle, Media, Online Advertising, Online Marketing, Social Marketing, Social Net, Social Networking, Twitter, Twitter Valuation

Facebook vs Twitter series 12/800: Twitter is down from FB hunting?

July 18, 2009 1 Comment

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Filed under Facebook, Social Media, Twitter Tagged with Amazon, Facebook valuation, FiLife, Kindle, linkedin, Media, Online Advertising, Online Marketing, Social Marketing, Social Net, Social Networking, Startups, Twitter, Twitter tools, Twitter Valuation

Sports Salaries Show What We Really Value: FiLife (a WSJ partner)

July 9, 2009 1 Comment

The issue of escalating compensation and rising ticket prices in professional sports has been around for years. But next month it could reach a boiling point when 21-year-old Stephen Strasburg, the No. 1 pick in this year's Major League Baseball draft, signs for at least $15 million. And that's just a bonus before salary is even discussed.

The blogosphere and radio call-in shows are already buzzing, with people saying things like “Man, the [Washington] Nationals” — or whatever team ends up signing Mr. Strasburg — “are sure going to have to raise prices to pay for this guy. You'll be lucky to afford a beer when you go out to the ballpark to see him pitch.”

Well, if you can't afford to buy a beer at the ballpark then it didn't do the team much good to sign the player, did it? Sportswriters and radio guys delight in reminding fans that every time a team acquires an expensive player the cost of everything goes up. But that's just not the way economics works.

It certainly seems as if the prices of peanuts and Cracker Jack go up after they sign that new guy or build that new ballpark (always with a large chunk of taxpayer money). But that isn't because the owners of sports team are greedy. They are greedy, but that's not the point.

The point is that prices go up because the owners think that's what you're willing to pay. If you are willing to pay, the price stays high. If you aren't — or at least if enough of you aren't — then the price will come back down. It's that simple.

via Sports Salaries Show What We Really Value: FiLife (a WSJ partner).

Filed under Cricket, Facebook, IPL, Social Media, Sports, Sports Marketing, Twitter Tagged with 2009, Big Media, Facebook, Facebook valuation, FiLife, FT, IPL, Marketing, NY Times, Predictify, Social Media, Sports, Sports Marketing, Superbowl, Twitter, Twitter Valuation, WSJ