An Advantage 'zyaada' social enterprise
February 5, 2010 Leave a comment
These could simply be live streaming numbers in a couple of years?
Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.
June 27, 2009 1 Comment
The latest hot ads, will the banking moguls respond to this consumer strategy http://ow.ly/fYzE
THIS COULD HAVE BEEN A BANKING CAMPAIGN FOR CREDIT APPLNS
In an effort to keep making horrible ads that have nothing to do with whatever Burger King’s brand identity is they’ve come out with this ..
Let’s not forget their past insulting work here, Mexican get sizzled, and here, Slap that booty.
Obviously the only branding strategy Burger King can come up with is to be controversial. Brilliant.
So I’m out of the Burger King loop. They obviously want people in the business to write negatively about them because what women is gonna run out and buy this sandwich now? And do men really think they’ll get a blow job? No, the only thing Burger King wants is press, so stop giving it to them, they don’t deserve it.
Ads are meant to do one thing…sell product, period.
via Branding Blog Branding Company Corporate Internet Brand Image Strategy.
June 7, 2009 Leave a comment
Remember when Internet marketers said theyd be immune to the recession because online advertising is more accountable? Well, it hasnt quite worked out that way.
Internet advertising revenue was $5.5 billion for the first quarter of 2009, a 5% decline from the same period last year, according to a report released this morning from the Interactive Advertising Bureau.
The 10% decline from the fourth quarter, when revenue surpassed $6 billion for the first time, is the biggest decrease, percentage-wise, since at least 2001.
“The first quarter was really freak-out time this year,” said Jose Villa, founder of Sensis, a Los Angeles interactive ad agency. “Everybody just slammed on the brakes.”
Companies were deciding whether they should even advertise, he said, because they thought it might look bad to be spending on marketing in a tough economic climate.
“It was an unusual three-month period,” he said. “It wasn’t really rational, and it went across all media.”
via Technology | Does flirting with the Pre mean the romance with iPhone is over? | Los Angeles Times.
