January 28, 2010 1 Comment
Angus MacKenzie and Scott Evans over at MotorTrend.com have a great, well thought out and factual discovery of the crisis for Toyota and US Car Drivers..The hurt to Toyota is just beginning to tell, but they are not the only ones this year:
Mead Johnson, Infant Formula..
Pampers (MarketingPilgrim.com:Andy BEAL) ..
Diamond Foods Cat foods (2009)..
Jordan (sneakermestupid.com) – Japan’s national pride was hurt on the insole TWO 3 spelt Jordan’s shirt on the tongue..the stories are as wierd as today’s collaborative web!
Kellogg’s Eggo 2009
Melamine in Milk ( China 2007)
While we all continue to work out what it means for the consumers and pay the costs , I recommend the great insightful work by MotorTrend.com
Do let us know if any of you work on the above recalls.
Note on Reputation Management The social web is a great enabler for Big Brands and even Nations to defend their vision, values and spread the social ly responsible word about them. It helps when you have a few friends and Facebook, but more often, Twitter is providing the marketing biggies an opportunity to correct the ship’s course and monitor it every minute of the day. It could even save a few lives. Of couse there will be in the end a coalesced corporation or two that will do just this for the brands and for the consumers a couple of years down the line, but till that happens, everyone needs to lend a hand