Even as the new Billionaire IPL franchise owners get ready to dip their feet in the debt morass of the $12 billion English Premier League, The UEFA Champions League has gotten underway to the usual fanfare and continuing spoonsorship support from Vodafone , UniCredito of Italy and Master Card’s eternal priceless tagline.
Mukesh Ambani and Subrat Roy have bid for the last decade’s strong Liverpool Franchise which also got entangled in LBO debt from its new American owners, while Chelsea sweats it against Inter Milan and others and Manchester United starts its Champions League tour despite new losses to Everton and others in the Barclayscard Prremier League
Heineken, Sony, UniCredit and Mastercard are the four Official partners for the Annual Champions League from 2009 till 2012.
David Beckham’s LA Galaxy played again in the 2009 MLS Finals losing to Real Salt Lake in the transatlantic adventure which draws good crowds of 40,000 + in the finals in the NFL and athletics/NBA hungry USA. The UEFA Champions League Finals draw network audiences of greater than 100 million much like the Superbowl. Also both game finals and in game advertising is a virtual beer fest, Heineken stimulating the taste buds here with more subtle and more impactful campaigns by Heineken.
The Spniash Liga Clubs Real Madrid and FC Barca ar the most frequent winners of the league till date, with the current winners FC Barca laying claim to some really expensive non tweeting contracts like Lionel Messi and Real Madrid’s Cristiano Ronaldo.
TOTALBARCA.COM The numbers show that FC Barcelona’s argentine forward Lionel Messi is the most expensive player in the world, estimated at around €80 milion, five more than Real Madrid’s Cristiano Ronaldo, who is estimated at €75 milion.
Just player contracts take the FC Barca value to $771 million and a probable UEFA league value to $6 billion, giving Soccer feasting audiences a voice in the brand analyses citing the rankings between NFL and IPL.