Can Twitter ‘survive’ without 3rd party apps | Advantage Social

March 1, 2010 Leave a comment

Let’s put it another way. The way Twitter foresaw its commercialisation did not include only 3rd party apps feeding off its tweets and enhancing the ecosystem.

TWITTER

Now that there are no such revenue partners, Twitter has been focussing on delivering a web presence for itself that wil make the use of Tweetdeck, tweetie and hootsuite secondary as today less than 40% of all Twitter visits are from its Twitter.com ‘portal’. A current ‘tweet-roversy’ from an instant theatrical summer over a deleted tweet ensued today after Twitter engineers ( we called them Analyst Developers in our universe some time back) . Catch the summer of ‘tweet’ controversy at Marketing Pilgrim (ANDY BEAL)

However, is it really a war?

For us, finally Twitter is ready to announce that its grown out into the teens( actually 6 birthdays old yet) and ready to use its own APIs to good GUI for the social web. One less trip to the Tweet mall for us! BTW, We are also eagerly awaiting Twitter analytics with Engagement measurement and all that. If I were a CMO I would have been one of those with a proposal to sponsor Twitter for more than 30% of my budget not less!

Also we hope to be #1 in Marketing and in Social Media and Twitter on Postrank with your help. And rising into Twitter fame on the Adage Power150.

Filed under Social Media, Twitter Tagged with ,

The earthbound tweet | Soyuchi Noguchi

February 12, 2010 Leave a comment

Tweet that man made wonder too

Soyuchi Noguchi found some time to go over the planet in relief

Filed under Digital Media, Social Media, Sports, Twitter Tagged with , , , , ,

And get your self a Twitter background

February 10, 2010 Leave a comment

Facebook vs Twitter series 26/800

Another first for Twitter, that has been neglected by more important things and we self important people. Featuring some great designers, esp those nominated for awards..

That’s the way shorty wanted it..you know, but thenimportant is, important will be.
She set me off on this idea: Lasertron, just nominated for a shorty.

Just click on the snippet here for her profile, portfolio and if you like it , grab your next background here ( This stuff is more important, every time you put it away..) Megan is good, visit her blog sometime.

This one here, my first tweet-run in with an Indian graphics ware consultant; Cheth . He proves, India is not a techno functional spectacle
Rahul, ofcourse is busy on foursquare.com these days..busy guy!
The other one, is also nominated for the shorty awards and i think, they are related to Themelion in some way. Themeleon, is the team that gives you new snappy palettes when you sign up on Twitter..yes official connections and all that jazz. BTW, they are nominated in the apps category

I didn’t change the size on the last one, their wall paper is a steady ‘black checks thing, my accounts also use, the first one on themeleon’ (ha!)

Filed under Digital Media, Social Media, Twitter Tagged with , , , , ,

Get that award now!

February 10, 2010 Leave a comment

Facebook vs Twitter series 25/800

Let’s play get that picture puzzle..Here is the image of the day..The Twittersphere’s shortlists for the Shorty Awards. Yes, that is the other Twitter innovation after analytics that I am sure Twitter also wants to get in to. Awards ( We bagged a cool dozen for each of our 4 top properties with Postrank, but we are not featured here on the Twitter based Tweet shorts, oops, awards!)

A great list in itself though. and some of them look spammy already, aaggh must be just the subjects.. did you find the dozen you like who aren’t there? Go vote next time, or tell us who you’ll like. Twitter can definitely invent an award gala. With basis in its own analytics.

Tickets at http://shorty.eventbrite.com/ (NYC event)

Tickets at http://shorty.eventbrite.com/ (NYC event)

Facebook will never have social awards, it’s a rather personal experience, your friends can be paid to laugh at your jokes, right? You know I can put the audio clip of New York, New York into this post now? From my ‘subscription service’ at Last.fm

ALSO NONE of the POWER150 BLOGGERS ARE ON ANY OF THESE AWARD LISTS. A sure shot sign of a haywire local meme discriminating againsh the performing and even the privileged by some misguided twittering masses. All revolutions turn out bad eggs like this in the end!

Filed under Digital Media, Facebook, Social Media, Twitter Tagged with , , , , , ,

Twitter’s great user friendly additions

February 10, 2010 Leave a comment

The Twitter saga has cottoned on to a new bug, Twitter apps like Tweetdeck trying to outdo Twitter in user friendly innovation. Did we crow about the lists to you? Just the tweets you want to track, then the brilliant search feature which looks great too towards the end of 2009 and now hover cards..yes simple tweet profile info on each face/image you see and on every mentioned twitter id, maybe later even each link? But great catch-up work from Twitter..after all it is a graphically leaning world and it is very few who are good with creating good looks. ( Even Facebook gets boring with the blue lines all the time, at least they keep trying to change the UI every week, lol!

And the add on from Tweetdeck and details of the Postrank invention next week..as also Hoot and Twittercounter and those you paid for that amazing looking functionality…next week, because the lid is coming off Twitter’s own production right now..google buzz is still not couting as competition, maybe never will..most probably!

BTW, a great conference is on if you have a Twitter app idea. Anyone can get a Twitter app idea, I’m making a virtual stock exchange on Twitter for celebs and sports men, it’s an idea..The conference series is to be titled Chirp!

Filed under Digital Media, Facebook, Social Media, Twitter Tagged with , , , , , , ,

More experimental analytics | Twitter Tools

February 10, 2010 1 Comment

This one gives a brilliant history of my tweets..just the right amount of info to make my scheduler wonder why this info?

Filed under Digital Media, Facebook, Social Media, Twitter Tagged with , , , ,

Twitter’s getting hot analytics | Twitter.com

February 10, 2010 Leave a comment

Facebook vs. Twitter series 22/800 : That buzz about social measurement

We all know a lot of Twitter’s AIR apps, dashboards and those mini apps make tweeting interesting with magical graphs. And Baseball and lot of the other big sport already think that’s the way to go for social measurement. And it has been around for 4 – 5 years now. Last.fm gives me a nice surprise every week in my pulse stream, telling me which songs I have been listening to, esp. when I listen all day. But I think some of you might want to see a problem already. Just like this magical buzz sheet on mashable, giving Obama’s SOTU the thumbs down, because they counted the tweets.

The Mona Lisa
At least my problems is making people pay as a habit for my ware. And then to expect them to pay for a graph of count of Tweets, mentions, retweets is i think a little overarching in its fond hope. These will have to remain free bauble. Trends are great place to start. And measuring my real engagement is tricky. So kudos to Postrank on the latter part. That is an amazing solution, because it’s not off the top of the hat and it is measuring effectively. That’s where the money is. And advertising money? Why would that bother anyone – none, just that the social platforms are so into you and each habit or social meme you subscribe that you need more than faith and cost per click / page views. The talk of retiring page views is not so much absurd, it’s just that in the beginning all these simple things go a long way in helping you appreciate what has been right and what has been wrong in your setting up the account

Next time, the rant on numbers’ for numbers’ sake..keep counting.

Filed under Digital Media, Social Media, Twitter Tagged with , , , , , ,

The first official Twitter of the Superbowl

February 2, 2010 Leave a comment

The Mona Lisa Superbowl

The Superbowl Twitter / Flickr Mash


This year the NFL wants you to Tag the Super Bowl #SB44 so that it can collect and aggregate tweets and Flickr photos from fans around the world.The NFL is highlighting the user-tagged Super Bowl content on its new Tag the Super Bowl site, which offers a visually stimulating and unfiltered interactive view of tweets and images that football fans are sharing on Twitter and Flickr with the #SB44 hashtag.

(Mashable, of course)

Filed under Social Media, Superbowl, Twitter Tagged with , , ,

The Brand Reputation Management Crisis | Advantage Social

January 28, 2010 1 Comment

Angus MacKenzie and Scott Evans over at MotorTrend.com have a great, well thought out and factual discovery of the crisis for Toyota and US Car Drivers..The hurt to Toyota is just beginning to tell, but they are not the only ones this year:

Mead Johnson, Infant Formula..

Pampers (MarketingPilgrim.com:Andy BEAL) ..

Diamond Foods Cat foods (2009)..

Jordan (sneakermestupid.com) – Japan’s national pride was hurt on the insole TWO 3 spelt Jordan’s shirt on the tongue..the stories are as wierd as today’s collaborative web!

Kellogg’s Eggo 2009

Melamine in Milk ( China 2007)

While we all continue to work out what it means for the consumers and pay the costs , I recommend the great insightful work by MotorTrend.com

Do let us know if any of you work on the above recalls.

Note on Reputation Management The social web is a great enabler for Big Brands and even Nations to defend their vision, values and spread the social ly responsible word about them. It helps when you have a few friends and Facebook, but more often, Twitter is providing the marketing biggies an opportunity to correct the ship’s course and monitor it every minute of the day. It could even save a few lives. Of couse there will be in the end a coalesced corporation or two that will do just this for the brands and for the consumers a couple of years down the line, but till that happens, everyone needs to lend a hand

Filed under Facebook, Marketing, Social Media, Twitter Tagged with , , , , , , , , , , , , , , , , , ,

Facebook vs Twitter 21/800: Back to the Grind

January 24, 2010 Leave a comment

Facebook caught “napping”

But can you imagine not discussing what they’re discussing in Miami?

It has been a long hiatus as the marketing calendar got busy with the IPL and The Oscar fever over the Holiday Season and this month.

Here we are, again comparing Facebook and Twitter . Apples to Apples comparison (not the iSlate vs Kindle one yet ;)  more than ever before and in the middle of the financial quarter, this catchup game will again heat up. Simply put, Facebook had a lot of catching up to do, but with the money and the business model clicking the old ads way, it stopped checking on where things were headed. Twitter meanwhile has proved extremely effective as a social engagement tool and while Facebook has a dedicated team to think the next features, Twitter has millions online just wondering how that new dollar making mint will strike next. And while Twitter trends have been busy, Twitter has just started taking out the “thorn in the flesh” in that different segments on Twitter may not want to participate in the next “Dear internet” or speak and tweet in “Spanish ” about the Avatar rise( and fall in China) .

As mashable reports, Twitter has now started a new feature to segregate Trends and tweets for different interest groups with Lists first and now Location based trends. Local trends has been launched to select users, and users in INdia, UK and boom town America are eagerly awaiting the same (after reading it here)

Local Trends
Oscars, IPL, Dear Internet?

Filed under Facebook, Marketing, Social Media, Sports, T20, Twitter Tagged with , , , , , ,

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