An Advantage 'zyaada' social enterprise
March 4, 2010 Leave a comment
Do Over and clone yourself? | Coke Zero
Do Over in a Time Machine | Coke Zero
Thanks brainstorm9.com.br Thanks Alltop, as this was the top voted story on Brazil (brazil.alltop.com)
March 1, 2010 1 Comment
In the age of live blogging, perhaps it was just as well that this NyTimes Correspondent ( and I almost wrote that as NBC correpondent) watched 1400 ads during the month long Olympics to deliver the verdict on advertising for NBC’s Olympics show.
From McDonalds in a desert oasis under the hot sun to six GE commercials, the snow inspired some long winded campaigns, with seven to nine NBC breaks in each hour of television.
For instance, there were eight breaks from 8 to 9 p.m. (Eastern time) on Feb. 12; nine breaks from 9 to 10 p.m. on Feb. 15; and seven breaks from noon to 1 p.m. on Feb. 21. Even as the Games ended, NBC could not stop cramming in commercials. In the final 50 minutes between 11:35 p.m. Sunday and 12:25 a.m. Monday, there were seven breaks.
Is it any wonder viewers were so appreciative when commercials were rationed or eliminated, as during ice dancing or the Canada-United States hockey game?
Meanwhile Team USA got a family home again. In Beijing, the then cash rich BofA had stepped in for a grand sponsorship for Team USA, in Vancouver the same was taken by P&G to further its 2009 Thanks Mom Campaign the link shows you the P&G grand tour de force social media support for the Thanks Mom lovers to spread the message. P&G stamps Thanks Mom for its Gold brands Secrets Beauty products, Pringles, Crest and Oral-B Dental Care. They somehow miss their Tide and Bounty shouts from the Thanks Mom gold badges, but push them in the commercials anyway.
Of course You Tube is a hot destination for everything that Corporates want to share in video right now, with Asian Games Candidate IPL T20 also getting a page on there. Some of the campaigns were indeed follow ups from Superbowl:
SNICKERS A hilarious sequel to a hit spot from the Super Bowl, which featured Betty White and Abe Vigoda, showed how hunger could turn dudes on a road trip into cranky divas — as personified by Aretha Franklin and Liza Minnelli. Gold. Agency: BBDO New York.
SUBWAY Several breezy commercials promised that “any, any, any” footlong sandwich costs $5 at Subway. But the deal seemed less generous when an announcer narrowed it to “any regular footlong” and these words appeared on screen: “Excludes premium subs.” Tin. Agency: MMB.
I have included Subway here for the Taco Bell ads for $5 in-stadium Bento box push campaign
February 18, 2010 1 Comment
Sports sponsorships, typically bring to mind large corporations selling premium brands and products, esp because of the big-ticket expenses in purchasing and maintaining sports properties and the celebrities.
This poor cousin then surely has us foxed. Dollar General, with $6 billion in sales and 6000 stores went private in 2007 to KKR, Citigroup and Goldman Sachs’ GS Capital Partners for all of $7.5 billion, going public again last year for 30% premium over that. It may sound a big amount but it really represents a pretty small value in an Industry of Nordstrom and if you count Home self-help retail, much more. It still serves small footfall towns which are not eligible for a Wal-Mart in their area with many price points to the dollar. However Dollar General sells high quality goods and brands.
For several years, Dollar General has had a connection with Motorsports, particularly in NASCAR. The company is currently the primary sponsor for the #32 Braun Racing Nationwide Series team, which for 2009 is being shared by several drivers including Sprint Cup regulars Brian Vickers and David Reutimann. Dollar General and Braun have been partnered together since 2008, with the team previously sponsoring cars for Frank Cicci Racing and Kevin Harvick Incorporated. Dollar General is also active in the IZOD IndyCar Series since 2008, serving as the primary sponsor for owner/driver Sarah Fisher’s Sarah Fisher Racing team, and is the title sponsor for a Nationwide Series race held in Concord, North Carolina every fall.
via Wikipedia
It’s great to hear that and it’s a nice idea too. Maybe it’s true for NASCAR only yet, but it would be great to see sports unaffected by Companies going thru these ups and downs of the cycle as they come.
February 15, 2010 1 Comment
With so much going on, it’s a wonder I still need to say that. Sorry Shane Warne, the title is not directed at you.
Here’s the hotlist of suitors for IPL’s new teams going under the hammer in a month and our Delhi Darling and mint publisher’s mainstay hindustan times is the one being quoted with this piece of big time noose::
A. ADA Reliance, Anil Ambani is going to float another company. For the Ahmedabad team
B. Cyrus Poonawalla, a local Vaccine tycoon from the race horse city of Estreet and now the North Main street..let’s say his first preference is Pune (His organization is Serum Institute)
C. Sahara’s Su’brat’o Roy who also has the Team India’s Title sponsorship – let’s say then Kanpur would be next on the radar
D. Hero Honda group, which did not buy the Punjab Kings Xi have also denied direct interest in buying a team. Their current sponsorship of the Hockey World Cup has seen them getting a range of Olympic athletes and celebrities to promote Hockey on the mind again. However, Pawan Munjal is looking to get the team under a brand of his own. He has even been linked to a Dharamsala edition.
Whichever be the second city, the Ahmedabad team would definitely roll out in a months time and with a reserve price of $225 million or INR 1000 Crores would outstrip the Mumbai Indians 2007 price tag by a factor of 2. The reserve price itself is a build of 4.5 times over the $50 million for the 2007 edition. Season Five would again see two new teams being added, and there do not seem to be speculations in the final round from more Bollywood stars this time. Patriarchal Crowd sourcing from India’s armchair tribes?
February 15, 2010 1 Comment
GM was the title sponsor for 25 years for College Basketball before leaving in 2009. 400 student atheletes from each university and 40000 overall participate in College sports under the NCAA in the USA each year. March Madnessevery year is about the 65 NCAA teams competing in the Offseason. Next year it may be 96.
CBS has a 11 year contract canceling this year. Till now TV rights came for a mere $6 billion. The March madness gets audiences of up to 20 million compared to a 26 million for Obama’s recent SOTU. ESPN may be bidding higher this year.
Busy Season! Bloomberg Tv also reports Google back in the reckoning for a Tv computing machine with a set top box while Buffet is doing a video as Axl Rose for the Geico Annual Day
February 9, 2010 Leave a comment
South Africa 2010, London 2012, Rio 2014, Superbowl XLIV, FIH Hockey World Cup, IPL, NFL, NHL, NBA, MLB, Rugby Union, Vancouver (Winter Olympics) 2010, F1, Barclays Premier League, Bundesliga, Spanish Liga, Barca, Liverpool, Manchester United, Beijing 2008 – And some of them are seriously overdrawn, Man Utd debt of GBP 452 M however is just 1% of the Greek ship going down as we speak..Oil seems to like soccer yet!
Transport for London, Swedish Local Government , would these be comparable brands in the next two years? How about Field Hockey? Will the Indian consumer catch the Kraft bait? Will Bollywood sponsor another game? Banks are still in the game. In fact ING and HDFC Bank had just started in Asia. HDFC Bank is around with Fatafat Cash too..but no ING, no Citi, no BofA after the Mets game or the Mariners , take your pick.
February 9, 2010 Leave a comment
The Network did. It celebrated Platinum twice over. 106 million viewers. 70 spots for $2.6 million each. Almost value for money, duh!
CBS estimates that Super Bowl XLIV was watched by 106.5 million viewers, which would inch it past 1983′s “M*A*S*H” series finale, which was watched by about 105.9 million.
The network is also reporting that the post-Super Bowl premiere of “Undercover Boss” was hardly incognito, as the 38.6 million viewers made it the most viewed post-pigskin show since the 2001 “Survivor” season premiere.
via Adage – The Rash Report
That, however is only 1/4th of the number of people on Facebook and that is 30 minutes on average, every day of the year!
February 8, 2010 Leave a comment
Though there were unfounded rumors, the first owner club of Bollywood Celebrity and Star Preity Zinta, Ness Wadia and others may give away the team for a $260 million payment to the sports denizens. Other First owners like GMR Group and Deccan Chronicle may also be scouting for partners or buyers as larger investments do bring a faster apocalypse. Hero Honda group is likely to continue as flagship sponsor of many World Sports events in Cricket, Olympics and Hockey. A valuation of $260 million is more than 3 times the base price two years back, still sounds conservative and less than the final tab for public or seconds ownership. The sources of the story, priceless. It’s a shame that such a joke was perpetrated on the serious sports audiences. Also, the Royal2020 must recover its negotiations with each Cricket Board as the planned series is again in the malignant eye of the English Board, saving the English from the game.
The Rajasthan Royals co-owned by Raj Kundera, Lachlan Murdoch and chaired by Manoj Badale and Emerging Media were recently valued at $300 million. The team is set to grow the game franchise and take a larger piece of the growing pie. The Royals are on way to owning four more International T20 teams, The Victoria Bushrangers now to be known as the Victoria Royals, The Nashua Cape Cobras, The TNT team that will become the TNT Royals and maybe one more in England or Pakistan. All these teams made it to the Champions League of National Champions / Victors in the first edition of 2009. The Royals will own a sable stake in each of the teams and share revenues and expenses correspondingly with the current owners in each case.
Rajasthan Royals get a greater stake in the game
IPL as definitely been the story of growing franchise and easy access to investment in the world’s greatest sport ( after the Saints kept their part of the bargain in NFL of course).
The no. of foreign players in each IPL franchise was recently raised from eight to ten, while four can play in each game. RR’s wider ownership of teams will de-risk team revenues from such patriotic and seasonal vagaries and bring more certain cash flows investment bankers love to see in any product for sale.
The current Sponsors proudly displayed at the RR WEB
Punjab Kings XI meanwhile have recruited a local industry luminary to support its marketing and are looking to offload a similar ownership stake in India or abroad for their $300 million team, that fared well in the first edition and is looking to come back in the third edition with a new captain. Shane Warne captains the Jaipur based Rajasthan Royals
February 7, 2010 Leave a comment
There is Coke, but no Pepsi
Meanwhile, the others we didn’t let you know and The Big Kahuna who has it all on a chart Look out for the fangle dangle on the right listing all the fan sites for the ads..( A few Facebook pages too)
MCDONALDS: The Ads again a Basketball biggie, with Dwight Howard and LeBron James
McDonald’s has signed LeBron James of the Cleveland Cavaliers to a multi-year deal that includes promotional and fundraising efforts.
BOOST MOBILE: The 1985 Chicago Bears reunite to perform a new version of the Super Bowl Shuffle, this time pitching the prepaid wireless carrier.
Coke, Mr Burns?
DENNY’S: The restaurant chain is giving out free Grand Slams again and shows what the announcement will mean for chickens. (And if you don’t know about the DEnny’s Grand Slam breakfast, write to us & we’ll fill you in)
DOCKERS: Men march across a hillside, singing happily about not wearing pants.
KIA: Children’s toys joyride in the Sorrento SUV. They go bowling, get a tattoo, and party in Las Vegas, set to rock tune “How do you like me now?” by British band The Heavy.
HOMEAWAY.COM: Chevy Chase and Beverly D’Angelo as the quirky, traveling Griswold family, sends viewers to a 15-minute film on the company’s Web site.
SNICKERS: Actress Betty White plays football actor Abe Vigoda also appears.
VOLKSWAGEN: The car brand reinvents the game of “Punch Dub” to acquaint Americans with its lineup. Comedian Tracy Morgan appears. The ‘Ouch Dub’ is a hard punch on the face, Don’t drive if you get one.
TACO BELL:Charles Barkley rhymes about the NBA 5 Buck Box. Two Tacos, a Burrito, Cinna Twists and a Drink. Barkley is a well known commentator who played for the ‘Pho’ suns
Yup, i’m hungry..for the game.
