Social Media « Social Networking and New Markets

Social Advertising?: NAB follows bad with the good..

July 25, 2011 1 Comment

Or, how to destroy your unique, good brand value with faulty viral lessons

No after they won their award at Cannes for the Break up campaign, National Australian Bank have not really sat down idle. They have been busy running a contest which will form a basis for a future viral campaign with a slogan contest, getting the winner an ATM inside his house. If they don’t watch it, the Break up campaign ( see below) will soomn become a larger “Stick ‘em up” for their new found customers

http://www.cashcow.in/uploaded_images/2011/07/ATM_loungeroom_image1-300x231.jpg

NAB stick 'em up

On 18 July 2011, NAB tweeted about the ATM offer, and added a link to its application form. The contest winner will get $1000 in a NAB bank account, an iPhone 4 and an iPad 2.

I am sure there a re a lot of viral campaigns the end videos from the ATM home TV anchor will be compared too, most non charitable and their PR campaign next year could well be, No more fracas, please come back John!!! Li’l known cashcow.in destroyed our marketing dreams with this lead

A Grand Prix for National Australian Bank (social.advantages.us)
Cannes Lions PR Grand Prix 2011 (adland.tv)
NAB changes tack from the Break Up to focus on honesty (mumbrella.com.au)
NAB’s breakup mastermind Sandra de Castro promoted to CMO (mumbrella.com.au)

Filed under Social Media Tagged with ATM, Australia, Automated teller machine, Bank of America, BBDO, Cannes, Financial Services, iPhone, National Australia Bank, Public relations, San Francisco

Social Advertising: Facebook and Social Gaming breaks

July 20, 2011 1 Comment

Image representing Facebook as depicted in Cru...

Image via CrunchBase

As this is a well timed wholistic review of social advertising, an update too many is already forcing me to change my headlines quickly to catch the right brands and the right market..Facebook’s own ad platform is delivering a 74% higher price in the second quarter over last year taking facebook revenues to nearly 3 times its Year 1 performance including the boost in volumes.

The platform already has four major markets defined in ad metrics measurement across US, UK, Germany and more. Twitter has continued receiving a dichotomy of value disinterest and PE investment overload as Biz and Ev finally put their mind to money after The Obvious corp’s good 5 years. But in the Social advertising category, Facebook is only one category, the other being social gaming , which though hosted on Facebook is likely to get its own brand ecosystem and its own advertising capture.

Social Gaming friendly brands go a lot for In game videos for their brands/ entertainment/movies and NEW PE funding for SupersonicAds ( a Facebook partner) underlines the same. Meanwhile zynga’s small wannnabe Crowdstar has picked up friendships with another video advertiser Jun group Note Page’s Google still does not figure in likely competition on the Social platform

SupersonicAds Raises $4.3 Million From Greylock For Social In-Game Advertising (techcrunch.com)
Bringing Video Ads to Games: Supersonic Raises $4.2M and Crowdstar Partners with Jun Group (insidefacebook.com)
Facebook Expands Credits Offers to Europe Via SupersonicAds and Deal United (insidesocialgames.com)
Percolate aims to filter the flood of social media information (venturebeat.com)
What Google’s Loss of Twitter Stream Means to Realtime Search? (actionableinsights.covario.com)

Filed under Social Media Tagged with Advertising, Crowdstar, Facebook, Germany, Google, Jun Group, Social advertising, SupersonicAds, Twitter

Still worried about your location data – think about funding Foursquare

April 24, 2011 2 Comments

Image representing Dennis Crowley as depicted ...

Image by DennisCrowley.com via CrunchBase

This is not to ridicule the outcry against Apple and Google tracking their users’ locations (after all, Apple is also adding cloud based video services and the iPhone 5 may be much faster) but the location based services and local services like Groupon and the Google afterthought in the field are set to burn up the competition and create a mass momentum that may in fact propel a new set of social media and brand services that make it impossible to serve the customer without meaningful location data. This latter solution may even be preferred by those in the building that are entrepreneurs and owners of small businesses and trading outfits like food stalls, pizza companies that are really benefiting from the social media visibility of their brands/businesses. Meanwhile Google is probably depending on location services as it scales Latam business to twice its size this year (just 2-3% of GOOG revenue)

As of now, four square is about to hit the $5 billion valuation soon as the pe funding round envisaged by 4sq looks at pricing it for $500 million.

In the latest sign of the Internet gold rush, location-based service Foursquare Labs Inc. is looking to raise fresh funds at a price that would value the three-year-old start-up at as much as $500 million, people familiar with the matter said.

That valuation could be a stretch for Foursquare, which gives users the ability to get deals or connect with friends by “checking in” wherever they are, but so far pulls in little revenue, the people said.

Chief Executive Dennis Crowley is leading the effort and would like to raise $20 million to $40 million

Read more: http://online.wsj.com/article/SB10001424052748703387904576279380019110022.html#ixzz1KRQ3hKVh

Image representing Apple as depicted in CrunchBase

Image via CrunchBase

Why Foursquare needs another round of funding (venturebeat.com)
Will Kleiner Perkins Fund Foursquare Now That Pelago Is Gone? (businessinsider.com)
Why did Foursquare executives just check in at Apple Inc? (9to5mac.com)
Ask Maggie: iPhone 5 rumors and iPhone-tracking woes (news.cnet.com)
SimpleGeo Makes Location Data Free, Complicates Smartphone Tracking Worries (fastcompany.com)
Foursquare Seeks New Fund Raising at $500 Million Valuation [Voices] (voices.allthingsd.com)
Foursquare Upgrades Its Business Tools With New Specials, Better Analytics (e1evation.com)
The Games Businesses Play with Customers (briansolis.com)

Filed under Digital Media, Facebook, Lifestyle Brands, Marketing, Social Media, Twitter Tagged with Apple, Business, Dennis Crowley, Facebook, Foursquare, Google, Social Media, Twitter

iPad vs Kindle: The Kindle finds a content niche

April 20, 2011 1 Comment

Image via Wikipedia

Apple created revenues of $4.53 billion from the iPad in the quarter gone by and probably closer to $10 billion in the 4 quarters to come, the iPad is now busy on reviewing its design and the product margin , incl competition from Component suppliers Samsung and even RIM where the iPhone and iPad continue to together create a new space in global professionals looking for a sleek companion

Kindle, however, has introduced design changes more on the user interface, with Ad supported $100 Kindle a cute and worthy competition to all the noise in the tablet market esp as Amazon and Netflix models have a local captive audience which is not experimenting anymore. It has just gone ahead of your wildest imagination in terms of the catalog available on your Kindle with support from 67% of the libraries in the United States whose books are now available on rent on your Kindle. That I think is true market development from both competitors

Please respect FT.com’s ts&cs and copyright policy which allow you to: share links; copy content for personal use; & redistribute limited extracts. Email ftsales.support@ft.com to buy additional rights or use this link to reference the article – http://www.ft.com/cms/s/0/b8c840c6-6b75-11e0-a53e-00144feab49a.html#ixzz1K7fZ6GKz

Published: April 20 2011 19:22 | Last updated: April 20 2011 23:50

Amazon will let users of its Kindle e-reader borrow electronic books from two-thirds of US libraries as it seeks to broaden the device’s appeal in the face of competition from Apple’s iPad and rival tablets.

The world’s largest online retailer said that from later this year, customers would be able to borrow e-books from libraries and read – and annotate – them on a Kindle or any other device to which users have downloaded a Kindle app.

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

Amazon to lend Kindle books at 11,000 US libraries (go.theregister.com)
Amazon announces library lending for Kindle (zdnet.com)
Library E-Books Coming to the Kindle (abcnews.go.com)
Pattern Recognition ” Blog Archive ” Kindle Library Lending (jasongriffey.net)

Filed under Lifestyle Brands, Social Media Tagged with Amazon Kindle, Apple, E-book, iPad, iPhone, Kindle, Netflix, United States

Finding luxury a reason to live | Advantage social

February 22, 2011 Leave a Comment

Image via Wikipedia

While China continues to warm the cockles of the heart of many a luxury goods vendors/ retail chain and even super luxury accessories and auto brands, growing markets in them to the tune of 25% p.a making now a significant part of the global markets in luxury..the Americans are still getting a lot of attention from high-end goods retailers and cosmetics manufacturers. In the just gone holiday season teenage specialists a had scored pretty well in the shopping carts and maybe L’Oreal would thus even target the not so young kids that are seen splurging across US stores.

L’Oreal has committed itself to growth across the pond with its One Billion new consumers unlike the P&G guys targeting China and India. The Body Shop already has quite a few upmarket outlet locations in the US, pride of place in Chicago and JFK airports, and that big place in the Irvine sky, among others. L’Oreal in fact might not even push Lancome or its pro products matrix and Redken, with new CMO Speichert looking at white space opportunities

As quoted by Warc from the Adage Speichert interview: “We continued to aggressively spend media specifically. We’re now seeing a very nice kind of return on that investment,” said Speichert. “We very aggressively continue to spend on R&D as well, so a lot of the products that we are launching right now were fine-tuned in those tougher years.”

Print media, especially magazines, have typically generated considerable income from cosmetics, perfume and other brands keen to engage female shoppers, and Speichert stated this has delivered sustainable results.

L’Oreal is also in the middle of a novel endorsement campaign with blogger Michelle Phan undertaking to use the L’Oreal videos and the resulting videos getting 2-2.5 million hits per segment/clip

Image via Wikipedia

Will Cosmetic Marketing Giant L’Oreal PR & Sell Direct to Consumer (piercemattiepublicrelations.com)
L’Oreal Announces New Ambassador: Aimee Mullins (hollywoodnews.com)
“Berlin Film Festival 2011″ and related posts (misschievous.tv)
Rite Aid: L’Oreal Youth Code Update (forthemommas.com)
The Middle Blingdom (punjapit.wordpress.com)
Glamour Goes to War (nytimes.com)
L’Oreal Family Ends $1.3 Billion Dispute (dailyfinance.com)
Allure Free Sample Today at Noon: L’Oreal, Redken, Pixi & More (livingrichwithcoupons.com)
Burberry sales jump thanks to Chinese boom (guardian.co.uk)

Filed under Lifestyle Brands, Marketing, Social Media Tagged with Chicago, Health, L'Oréal, Lancôme, Michelle Phan, Paris, Redken, The Body Shop, United States

Chrysler brings a crusty Detroit to the Bowl

February 6, 2011 Leave a Comment

Now my cheerios have real steel in them, Car steel!!! Chrysler reinvents Detroit pain

If you can’t see the ad video go the eighth mile here.. http://wp.me/pBFdU-me

Image via Wikipedia

“Eminem in Super Bowl Chrysler Commercial” and related posts (blogs.babble.com)
Opinion: Chrysler no longer left for dead, biggest test still coming (autoblog.com)

Filed under Social Media Tagged with Autoblog, Autos, Chrysler, Detroit, Eastern Time Zone, Eminem, Fiat, Makes and Models, North American International Auto Show, Recreation, Super Bowl, Super Bowl advertising

Don’t Press that “Reply all” button

February 6, 2011 Leave a Comment

Image via Wikipedia

Also on the cards a visit from the Bridgestone tyremakers to save Mr Beaver during the game show even as Pepsi max tries to rock the vote with cool contests for the superbowl ads copying its Doritos theme

I am looking forward to the Bridgestone spots..they are also the Official Tyre Sponsor of the Texas game

Mr Beaver is also on a teaser

http://ahref=

Super Bowl Ad Stories: How a Real “Reply-All” Faux Pas Yielded Comedy Gold (fastcompany.com)
Video: Bridgestone teases its two Super Bowl commercials (autoblog.com)
30+ Super Bowl Ads You Can Watch Before the Big Game [VIDEOS] (mashable.com)
How an Accidental Reply-All E-Mail Spawned a Super Bowl Commercial [Video] (gizmodo.com)
Don’t Press that “Reply all” button (social.advantages.us)

Filed under Digital Media, Social Media Tagged with Arlington, Bridgestone, Doritos, Mr. and Mrs. Beaver, Pepsi, Super Bowl, Super Bowl advertising, Super Bowl XLV, Texas, YouTube

Can lack of real estate predict the bowl champion?

February 4, 2011 Leave a Comment

Real estate champion finds its research edge at the finish line

Go Packers! Go Jones Lang La Salle! Amazing what data availability for a region can bring out!!!

Jones Lang LaSalle Predicts Super Bowl XLV Champion through Analysis of Commercial Real Estate Statistics

Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.

SOURCE Jones Lang LaSalle

Firm’s Executive Chairman, Roger Staubach, agrees with conclusion that Green Bay will beat Pittsburgh this Sunday in Dallas

CHICAGO, Feb. 2, 2011 /PRNewswire/ — Forget win-loss records, quarterback ratings and total yardage tallies: the winner of Sunday’s Super Bowl XLV showdown can be predicted most accurately by analyzing the prevailing commercial real estate climate in the opposing teams’ hometowns.

According to a historical analysis of recent Super Bowls by the Chicago-based commercial real estate services firm Jones Lang LaSalle, teams based in cities with a higher percentage of vacant office space have won the Lombardi Trophy nearly two-thirds of the time since 2000.

For instance, in 2006, office vacancy rates stood at 15.9 percent in Pittsburgh and only 10.5 percent in Seattle as the Steelers outscored the Seahawks 21-10 in Super Bowl XL. The same held true in 2005 when New England (18.9 percent vacancy rate in Boston) bested Philadelphia (16.1 percent) and also in 2004, 2003, 2002, 2001 and 2000.

While the last four Super Bowls have been more difficult to predict, Jones Lang LaSalle’s executive chairman, the two-time Super Bowl champion Roger Staubach, said he is confident that the theory will prove true once again this weekend.

“As a student of both football and commercial real estate, I can tell you that this vacancy rate hypothesis is absolutely the real deal,” Staubach said. “When it comes to picking a winner, you can throw everything else out the window.”

So what about this year’s matchup? As of Jan. 1, the office vacancy rate in Pittsburgh held steady at 12.1 percent (one of the lowest rates in any city around the country) while Green Bay reported vacancy of 18.9 percent, pointing to the likelihood of the first Packers Super Bowl title since 1997.

Super Bowl Winners Born of Hard Work, Office Vacancy (blogs.wsj.com)
Jones Lang LaSalle Leaves Mort for Steve Roth’s New ‘Green’ Haven (observer.com)
Jones Lang LaSalle CEO Colin Dyer Speaks at Davos on Four Commercial Real Estate Trends (prweb.com)
‘Madden NFL 11′ Predicts Pittsburgh Steelers Win Super Bowl XLV (gamerant.com)

Filed under Social Media Tagged with Chicago, Green Bay Packers, Jones Lang LaSalle, Pittsburgh, Pittsburgh Steelers, Roger Staubach, Sports, Super Bowl, Super Bowl XL, Super Bowl XLV, Wisconsin-Green Bay

Toons are back, Steelers | Advantage Brands

January 28, 2011 Leave a Comment

Image via Wikipedia

“I have a confession to make, Wabbit! said I. to which the rabbit did not reply, But I have not spent that much time on the great XLV this time around as a lot of the injuries and the “wok” in other markets kept me away( a lot of that was lack of work – hint) It seemingly does not matter to anyone as it is Marvin the Martian taking on Nike Jordan amidst all the cars ( Check the Advantage Brands home at brands.advantages.us) and that drunk creäture bobbing ( if you take all the 5 Bud ads, the creäture would be the Bud can, which they can still animate if they want) its head in pride place.

The Superbowl seems to have sobered up with Go Daddy seeming inconsequential and not just Marvin the Martian but Marvel Comics itself bringing America’s family heroes to the couch in between all the 1st downs and turnovers which let Aaron Rodgers think if he has anyone left in the team to use his talent ( hint Packers vs Steelers) Of course the game might be tough with the Green Bay Packers working on their defense but the advertising has definitely got more heart in it. Avoid the viral stuff, is our last recommendation for this piece. Thanks Capt America fans for coming to the Superbowl.

Go Steelers!