Social Media | Social Networking and New Markets

College Football Discipline proves the Buckeyes? | BCS 2012 Season

December 2, 2012 Leave a comment

”Ohio State Buckeyes men’s soccer athletic logo” (Photo credit: Wikipedia)

Oklahoma Sooners iPhone wallpaper (Photo credit: xploitme)

NCAA Football, the franchise right next to NFL after the wannabes from around the globe in Cricket (IPL) and Soccer (Barclays’ Premierleague) is still run for amateurs ostensibly. In a not so predictable outcome however, blatant tips and tricks depending on cash prizes across the last 7-8 seasons of College Football and a sad scandal realising Penn State Nittany Lions in November 2011 ‘s near end of the season disclosures from Coach Joe Paterno has resulted in the College football franchise reacting with all the righteous indignation it could muster and unfortunately the signature penalties befell Ohio State where the Buckeyes had to pay cash penalties and get banned from any of the College Bowls.

The state of the organisation is such that perhaps Buckeyes were selected for being a non controversial yet signature end to the fracas diverting attention from the debate but the BCS organisation which continues to see an annual festival of tumult at the end of the season redefining old archaic Bowl selections only lending more credence to more calls for redefinition, The Ohio State Buckeyes would be standing out of the Championship Bowl as they perhaps would not have translated to a 12-0 record in any other division of BCS like SEC which carries more than half the Top 10 teams and gets to send its Champion to the BCS Bowl against the undefeated Notre Dame Fighting irish. Apparently despite the chirrupy sponsors and the large returning audiences, there still are more than enough worms in the woodwork as the Buckeyes stand out of all the four BCS bowls including the Fiesta , Orange and Suga r Bowls and even the Sooners (OK) and the Bulldogs (Georgia) still not sure of which bowl they will play in January arounfd the new year celebrations.

One really wonders though if even network audiences will bother changing the game again as the line up for the 2013 Bowls looks hot and sultry enough for the snow to melt and the College Athletics of US continue to prove the predominance and preponderence of networks and franchise equations holding their own in the middle of sport and allowing Sponsors to direct the future of the sport ( maybe advantageously) and neither the Illinois Illini or the recently Top 10 crowned incoming SEC tyros Texas A&M are complaining on the state of things even as Brian Kelly is still enjoying the thought of not preparing for Collin Klein’s KSU in the championship game, fighting with the SEC contenders he would instead be driving in the bowl game.

Notre Dame Fighting Irish logo (Photo credit: Wikipedia)

BCS Bowl Predictions 2012: Projecting Worst Potential Games on Slate (bleacherreport.com)
Michigan vs. Ohio State: Why Sanctions Were Best Thing to Happen to Buckeyes (bleacherreport.com)
Discover Fan Loyalty Poll: 5 Teams Who Would Be Thankful To Play BCS Buster This Championship Weekend (thepigskinreport.com)
Ohio State Football: Undefeated Buckeyes Must Be 2013 Title Favorites (bleacherreport.com)
Notre Dame’s confidence is rewarded with BCS title berth (usatoday.com)
Your Hate Week College Football Open Thread (dailynorseman.com)

Filed under Social Media Tagged with BCS, Bowl Championship Series, College football, Collin Klein, Ohio State Buckeyes, Oklahoma Sooners, Penn State Nittany Lions, Southeastern Conference

Social Advertising?: NAB follows bad with the good..

July 25, 2011 1 Comment

Or, how to destroy your unique, good brand value with faulty viral lessons

No after they won their award at Cannes for the Break up campaign, National Australian Bank have not really sat down idle. They have been busy running a contest which will form a basis for a future viral campaign with a slogan contest, getting the winner an ATM inside his house. If they don’t watch it, the Break up campaign ( see below) will soomn become a larger “Stick ‘em up” for their new found customers

http://www.cashcow.in/uploaded_images/2011/07/ATM_loungeroom_image1-300x231.jpg

NAB stick 'em up

On 18 July 2011, NAB tweeted about the ATM offer, and added a link to its application form. The contest winner will get $1000 in a NAB bank account, an iPhone 4 and an iPad 2.

I am sure there a re a lot of viral campaigns the end videos from the ATM home TV anchor will be compared too, most non charitable and their PR campaign next year could well be, No more fracas, please come back John!!! Li’l known cashcow.in destroyed our marketing dreams with this lead

A Grand Prix for National Australian Bank (social.advantages.us)
Cannes Lions PR Grand Prix 2011 (adland.tv)
NAB changes tack from the Break Up to focus on honesty (mumbrella.com.au)
NAB’s breakup mastermind Sandra de Castro promoted to CMO (mumbrella.com.au)

Filed under Social Media Tagged with ATM, Australia, Automated teller machine, Bank of America, BBDO, Cannes, Financial Services, iPhone, National Australia Bank, Public relations, San Francisco

Social Advertising: Facebook and Social Gaming breaks

July 20, 2011 1 Comment

Image representing Facebook as depicted in Cru...

Image via CrunchBase

As this is a well timed wholistic review of social advertising, an update too many is already forcing me to change my headlines quickly to catch the right brands and the right market..Facebook’s own ad platform is delivering a 74% higher price in the second quarter over last year taking facebook revenues to nearly 3 times its Year 1 performance including the boost in volumes.

The platform already has four major markets defined in ad metrics measurement across US, UK, Germany and more. Twitter has continued receiving a dichotomy of value disinterest and PE investment overload as Biz and Ev finally put their mind to money after The Obvious corp’s good 5 years. But in the Social advertising category, Facebook is only one category, the other being social gaming , which though hosted on Facebook is likely to get its own brand ecosystem and its own advertising capture.

Social Gaming friendly brands go a lot for In game videos for their brands/ entertainment/movies and NEW PE funding for SupersonicAds ( a Facebook partner) underlines the same. Meanwhile zynga’s small wannnabe Crowdstar has picked up friendships with another video advertiser Jun group Note Page’s Google still does not figure in likely competition on the Social platform