January 17, 2012 Leave a comment
An Advantage 'zyaada' social enterprise
June 21, 2011 Leave a comment
For the best use of broadcast. The Silver in the category went to Mudra for the Silent National Anthem series for ADA’s BIG Cinemas The NAB campaign has won the PR Grand Prix, while Media Lions had CBA grabbing a Gold Lion for its campaign by THE WHITE AGENCY
BBDO Melbourne designed this Break Up campaign..Go BBDO
AS I see from here thee is just one Cannes Score card update and another AFAQs newscard that s publishing the result, wonder if any of you have caught the live blogs too..
September 4, 2010 1 Comment
Actually Apple re-wrote tech again in last week’s event and I still can’t deal with it. Because right now, we have to apply a wait and watch to any hardware technology based new marketing and lifestyle tools. With Facebook it was not a platform or a technology, even if there was, it was ubiquitous by its absence from user psychology. Steve Jobs, Apple, Ping, ABC and even the other networks that signed up with their largest shareholder’s hobby project, are more in the game of transforming the technology rather than Web 2.0.
Apple is usually more about design and Marketing whence both Ping and Apple TV ( which has till now been only a hobby project experimenting with a host of amateur video related features and owning the programming age of digital) are likely to be the talk of the town once they do get into their next phase as the friendly coaster in the living room to play with when fiddling around on iPhone or probably even a more refined choice of Apple gadgets for a marketing friendly and design friendly living room.
On the ebooks front, Kindle has been keeping its own too, so the war is still on the tech parts and user adoption is unlikely to ramp up to speed while it is so. i for one, don’t like my music to speak too much to me as it gets too intense and I’d rather it stays in the background even when it is my favorite tune. I am sure humans will never let tech invade their living room for tech’s sake.
August 21, 2010 Leave a comment
After years of swiping that highly volatile status symbol that supplied oodles of credit to households, Visa power has finally subscribed to doing away with the cards. Starting next week ( September ’10) Visa will roll out a new payment lifestyle for subscribers on latest launch till the Holiday season gets over in December 2010 with Bank of America customers in New York. Later it will also roll the pilot with US Bancorp. Thanks Techland
Customers would then “bump” their phones with point-of-sale devices in stores — actually they need only wave the phones near the devices — and their bank account data would be collected and their purchases completed.
Bank of America declined to say how many people would be involved in the pilot, and a company spokeswoman declined to comment on Visa’s involvement.
Visa spokeswoman Elvira Swanson said the Bank of America pilot was not larger than the company’s other mobile trials, but she said it could have a more powerful impact on the market than some previous pilots.
Unfortunately the pogram requires users to install new hardware on their smartphones, which does not sound like the smart thing to do for amenable users who would want to migrate to a non invasive lifestyle that does make paying and carrying digital id easy for them, no unwieldy wallets, no embarrasments at forgeting things at home / in the car.
August 6, 2010 1 Comment
Contrary to straight and the narrow, lifestyle spending just veered away from expensive brands during the recession and never really dipped. The challenge is we are not getting any growth in the developed economies.
Here’s the latest lifestyle research/ consumer research at Adage:
In a new study, Pew Research Center asked participants about household spending since the recession began in 2007. Via telephone interviews, nearly two thirds of respondents said they had cut back on spending, and only 6% said they had increased spending. In the same survey, 54% said they thought we are still in the recession, and 63% said it will take at least three years before their families recover from the financial effects.
It will be a couple of months before the Bureau of Labor Statistics releases its 2009 data on consumer expenditures, but one of two things will happen: The Pew study will be upheld and there will be some obvious declines in consumer spending, or purchasing trends will continue to increase as they did in 2008 with the recession well in gear. That would show that, while people might want to or think they are cutting spending, in practice they’re actually spending more.
Spending growth peaked in 2005 with 6.9% growth over 2004′s average expenditure of $43,395, according to BLS data. Since then, it has dropped steadily to just 1.7% in 2008. But that was still growth. Broken down by age, only those under 25 and 35- to 44-year-olds dipped, and only by 0.2% and 0.4%, respectively. One of the age groups that really drives the economy, 45- to 54-year-olds, increased its spending a healthy 4.9%.
Luxury Goods sales did dip 20% in 2008 and 2009 and then they were the first to come back. If you try to understand the recession consumer, however, he has more extra time on his hands and seemingly less money that must last a little longer. He just spends whatever he can lay his hands on and in typical subscriptions/ regular items of foods and groceries as he thinks make his family ticket thru the bad times. His car still works fine. Her children don’t suffer. And everyone watches the same channels on Tv. Maybe that’s the lucky ticket that’s got all the global millions rooting for each other at the same time. And I am happy Indian companies are paying more taxes in the US if they employ more Indians..
Of course, businesses interested in volume sales like the model Walmart built or as is happening in all consumer categories in Australia right now, the key to the heart of the wallet and not some shavings off the top, is the deep discounts you can offer after the two months premium season for the goods is off. It is true for electronics categories, apparel categories and foods categories including the new Kraft mixes you might want to enjoy. I wonder if we can think this model for currencies also. Buy the dollars at their real value just this week…(My apologies if the weekend stuff got to you, relax, take a deep breath and get to that Mall)
Even for purchases like Insurance or for items that as a group increase Household savings, the same principles apply. New York Life actually increased market share during the recession and it is not MLM. Mid Market companies that invested in MLM have to rethink a simpler model that would intuitively be self sustaining as that model had inherent strengths during a recession.
The important things to keep in mind:
1) Brand investments are important at all times and should not overtly suffer in a recession. A droning level of noticeable brand activity esp as the social world is a really inexpensive and far reaching investment of goodwill
2) Consumers like discount, marketers like discounts and contrary to some opinion even brands like discounts. Look at McDonalds and $1 coffee, $1 breakfast with McCafes
3) Radio and outdoors have been ignored for no fault of the marketer ( okay, point taken)
4) Brand Sense, Tipping Point all say that research must start to try your instinctive hypothesis and not go by the number crunching. Go for the instinct the brand engenders
5) Sell to Moms or any special interest categories that can take charge of the cheerleading for you, Sue.(Glee, Sylvester Sue, defined as a shrew with an agenda, that only grew )
May 31, 2010 1 Comment
Are they indeed paying you a complement
Pioneers please clear up the trail. The bionic era is finally upon us and today we would be delivering our first few instant cloning products in a year or two for us early adopters to enjoy and ready for global consumption. The serious discussion on artificially creating/replicating life dna in a test tube aside, the social internet and China are also doing their bit to make seemingly complicated delivery channels a non issue by in your face copy cat products and close parallels..While the iPad already has iPed, a thinner Kindle, Android, iPhone 4g and AppleTv and Google Tv are reinventing almost simultaneously, not to mention distributed alliances making the same brand of goods while earning comparable profits for the same / different corporations. Nokia is soon crossing the rubicon into computing, Vaccines are reaching many more in the third world..there is that magic in the air that probably even says Apple will thank many more people from the stage when it produces the next innovation..
Somewhere out there next to faxed blueprints of iPhones and A5s there might also be a single copy of my brain/my genome ready to be mass produced much like Model T, the North korean nuclear deterrent and Ariel or any other P&G brand. The question is however not the thieving of that idea or iPad blueprint much though the Corporation might believe so. Man by nature gives more resources to what is already successful, and similarily that which has sold will likely sell as many copies as can be produced, commoditising its brand as much as we keep producing derivative markets for anything that sells. Even in a marketing sense, there are bound to be more uses for something that has already seen a customer.
What social and convergence technologies are also doing is enabling a quicker, more comprehensive first look; engineering a second chance for failed prototypes, failed markets and failed customers; and envisioning better and quicker ‘procreation’ rather than evolution and / or even [tbd] If someone is a Fritjof Kapra fan, one might even consider the crisis as a sure sign of an age where the limitations of currency and money are obvious, but even in the hard real world creation cycles are much shorter and carrying the same idea as another’s might no longer even matter for a complement let alone a book of metaphysics..is this really that wondrous first step for a whole new species..
and Chris Andersen has already fit too much of it to the new tail.. and a hey, a ho and our favorite FREEMIUM..coming later on how we see this social revolution..
February 4, 2010 1 Comment
..it’s definitely the decade of female empowerment in South Asia. IPL plays host to 80 International Cricketers this year and 120 next year. Also ten cities host tournament matches. Ofcourse, calculations are currently a little at a loss with Kiwi and Aussie players facing a backlash for the racist and the local meme so strong in the beer we drink..
Also common to Sub Continent campaign themse this year are celebrities from Hollywood and Cricket, Salary Pay days and an unerlying theme of fun and joie de vivre in regular hum drum life. More and More are shot against a ‘real life’ backdrop – a not so rich office decor, a slummy street, a heritage mumbai building. That last one is one of the most shocking yet.
Catch this one from one of the new product launches in poor India by Max New York Life.
Thanks to Campaign India for a wonderful selection
Another like Cadbury India has thankfully no break despite the global takeover drama with its 2010 Campaigns rolled out. Prices for IPL are 50% higher than the first season IPL’s brand valuation will go up steeply because of the new reserve price and two addded teams in the franchise. Re-Auctions of the player pool also start off within a year.