Social Advertising?: NAB follows bad with the good..

July 25, 2011 1 Comment

Or, how to destroy your unique, good brand value with faulty viral lessons

No after they won their award at Cannes for the Break up campaign, National Australian Bank have not really sat down idle. They have been busy running a contest which will form a basis for a future viral campaign with a slogan contest, getting the winner an ATM inside his house. If they don’t watch it, the Break up campaign ( see below) will soomn become a larger “Stick ‘em up” for their new found customers

http://www.cashcow.in/uploaded_images/2011/07/ATM_loungeroom_image1-300x231.jpg

NAB stick 'em up

On 18 July 2011, NAB tweeted about the ATM offer, and added a link to its application form. The contest winner will get $1000 in a NAB bank account, an iPhone 4 and an iPad 2.

I am sure there a re a lot of viral campaigns the end videos from the ATM home TV anchor will be compared too, most non charitable and their PR campaign next year could well be, No more fracas, please come back John!!! Li’l known cashcow.in destroyed our marketing dreams with this lead

A Grand Prix for National Australian Bank (social.advantages.us)
Cannes Lions PR Grand Prix 2011 (adland.tv)
NAB changes tack from the Break Up to focus on honesty (mumbrella.com.au)
NAB’s breakup mastermind Sandra de Castro promoted to CMO (mumbrella.com.au)

About these ads

Filed under Social Media Tagged with ATM, Australia, Automated teller machine, Bank of America, BBDO, Cannes, Financial Services, iPhone, National Australia Bank, Public relations, San Francisco

About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

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