July | 2011 | Social Networking and New Markets

Social Advertising?: NAB follows bad with the good..

July 25, 2011 1 Comment

Or, how to destroy your unique, good brand value with faulty viral lessons

No after they won their award at Cannes for the Break up campaign, National Australian Bank have not really sat down idle. They have been busy running a contest which will form a basis for a future viral campaign with a slogan contest, getting the winner an ATM inside his house. If they don’t watch it, the Break up campaign ( see below) will soomn become a larger “Stick ‘em up” for their new found customers

http://www.cashcow.in/uploaded_images/2011/07/ATM_loungeroom_image1-300x231.jpg

NAB stick 'em up

On 18 July 2011, NAB tweeted about the ATM offer, and added a link to its application form. The contest winner will get $1000 in a NAB bank account, an iPhone 4 and an iPad 2.

I am sure there a re a lot of viral campaigns the end videos from the ATM home TV anchor will be compared too, most non charitable and their PR campaign next year could well be, No more fracas, please come back John!!! Li’l known cashcow.in destroyed our marketing dreams with this lead

A Grand Prix for National Australian Bank (social.advantages.us)
Cannes Lions PR Grand Prix 2011 (adland.tv)
NAB changes tack from the Break Up to focus on honesty (mumbrella.com.au)
NAB’s breakup mastermind Sandra de Castro promoted to CMO (mumbrella.com.au)

Filed under Social Media Tagged with ATM, Australia, Automated teller machine, Bank of America, BBDO, Cannes, Financial Services, iPhone, National Australia Bank, Public relations, San Francisco

Social Advertising: Facebook and Social Gaming breaks

July 20, 2011 1 Comment

Image representing Facebook as depicted in Cru...

Image via CrunchBase

As this is a well timed wholistic review of social advertising, an update too many is already forcing me to change my headlines quickly to catch the right brands and the right market..Facebook’s own ad platform is delivering a 74% higher price in the second quarter over last year taking facebook revenues to nearly 3 times its Year 1 performance including the boost in volumes.

The platform already has four major markets defined in ad metrics measurement across US, UK, Germany and more. Twitter has continued receiving a dichotomy of value disinterest and PE investment overload as Biz and Ev finally put their mind to money after The Obvious corp’s good 5 years. But in the Social advertising category, Facebook is only one category, the other being social gaming , which though hosted on Facebook is likely to get its own brand ecosystem and its own advertising capture.

Social Gaming friendly brands go a lot for In game videos for their brands/ entertainment/movies and NEW PE funding for SupersonicAds ( a Facebook partner) underlines the same. Meanwhile zynga’s small wannnabe Crowdstar has picked up friendships with another video advertiser Jun group Note Page’s Google still does not figure in likely competition on the Social platform