It’s OK New York. India loves Linked in

Image via CrunchBase

The latest Nielsen reports will probably confirm this and local Linked In honcho Hari Krishnan and Facebook ( International Growth ) Chief Javier ( Havier, as in horatio) try to spin it to the inevitable India’s domination of mobile and social markets. Before we do get to the unending hyperbole on the subject, most of what India partakes is free and in fact adds a new dimension to their social and professional life, which they are embracing wholistically as a group..

I would think that would be a fair series to partake going forward and keep my power blog active as free hold dominance attempts on the internet would spawn the required me too for google juice migrants to a facebook home page led,  internet based, device led lifestyle experience as they groom leaders into hot tubs of lard for a social orgy at these sites at Facebook and its allied digital world. It no doubt makes no sense whatsoever and as any “first out of the gate” inspired post writer and respectable leader will tell you, it is still more reason to do it and clear the air.

Linked In has become the bete noir of the professional Indian in that India now makes up 10% of its user base. Even at facebook. Indians make up 5% as local start ups easily merge into the partner landscape instead of inventing facebook all over again in Chinese. However as reports of Facebook losing ground in the United States surface, the reasons may be the same on both sides of the earth..As long suffering print and Tv media owners, journalists and brands have found out, users, readers or subscribers mostly stick around for a free ride till its exhiliriating climb and then leave you to attend to their menial chores like your mum, when it’s just not there.

However, always at work is the pressure of your peers having achieved social nirvana, so you register on Linked In.

Image via Wikipedi

Similarily, Linkedin is that social avatar provisioning for the Indian pro who does not want to get into a workplace where digital access is restricted and hence, looks at Linked in as a great opportunity to figure out what is meant by “social” without admitting any of his own limitations and portraying his “resume” as the flag of choice. The rest of it, in a more funny vein, when you are playing on Facebook after work..

This also means that this user is not paying for the ride, nor he is interested in soliciting or patronising the commercially sponsored elements. The small socially responsible group who feel queasy stare at mystery shopping nad group clubbing on the site with a mini social network triage becoming part and parcel of all recruited post 2003-4.

Thus someone in an HR job or at aconsultancy gets and keeps lots of these young pros in touch with each other and most just wait for the opportunity to kill a few of their contacts to make curry when they are moving jobs. Honestly, that is the Indian pro network and even at a worse rudimentary stage at super-senior levels where they even expect the others to know antiquated dinosaural practices over a network without a face and almost no communication , mystifying me and a small group of “social” users

Thus the Indian pro’s profile, though it is at the start of the race right now is that of mostly inactive, phage looking for each of his social comments to score a big fall somewhere to put it not too unflatteringly and the acceptable thing to say would be. “Yes my profile is on linked in, but..”

Enough of the rant though, next time we dig out the good stuff in people and hope that US citizens come back to Linked in not just as a stock but as a bonafide professional network. No one in India wants to look as if he is wasting time on facebook alone, esp if he is married or about to get into the vows business.

Image via CrunchBase

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