November | 2010 | Social Networking and New Markets

Going Social is not about virality | Advantage social

November 23, 2010 Leave a comment

Image via CrunchBase

It gives one a nice smart winning feeling just talking about one of those age-old rivalries in Marketing esp after the touch and go ( mostly go, no touch with reality) viral attempts by big time brands like Amex and News Corp ( see Advantage Brands on the ugly viral mash )

We have earlier asked brands to concentrate on he social media focal point wholesomely as well, as most of our discerning readership would have in myriad statuses and local discussions always a nice point to be made). Lo and behold the ones that count have engaged in battle from the brands namely Pepsi and Coke have finally been competing head to head on rival social media platforms/ agents i.e. Foursquare hosting Pepsi promotions for Gym rats badges and the now popular SCVNGR hosting Coke challenges Zynga and Facebook would be happy to add such brand rivalries esp. if between the soapy suds of Unilever/Dove and P&G or Oprah( i know we have seen the last of her) and Conan or Jay Leno and Conan or when Honda’s competitors grasp the chance to get on with it on Facebook as the auto brands revv up for a fight.

And yes, this is another strict warning to those of our colleagues still producing viral videos..Get a life, dude! (nope, that is not just swagger and flimsy, it is the real positioning statement Social media has made against the Viral mash that has dominated the notorious internet till date)

Location-Based Cola Wars: Pepsi, Coke, Foursquare and SCVNGR (readwriteweb.com)
Afraid of Social Media? (and Other PR Blog Jots) (mediabullseye.com)
Texas Hold’em Poker – Apps Using Social Media Brilliantly (thoughtpick.com)
New Research Benchmarks Best Practices in Social Media Marketing (prweb.com)
Wooga: Virality is Dead, Long Live Engagement (insidesocialgames.com)

Filed under Social Media Tagged with Brand, Coca-Cola, Facebook, Jay Leno, Pepsi, SCVNGR, Social Media, Zynga

And you thought facebook was the problem? | Advantage zyaada

November 18, 2010 Leave a comment

BTW, Yahoo Marketers, we really hate the misuse of property in your Chevy showcase currently on..read on for Marketing research’s confessions and confabulations

For techie bashers though i guess the problem here is some arcane and ancient mariner support technologies like script and php that have created this problem for years in mapping software as well..but really new age new troubles and new innovations have never been reduced to as absurd as these:

Thanks to Advertising Age for the “scoop”

Nielsen disclosed today that its online measurement system has been under-counting unique visitors to the top 1,000 sites on the web by an average of 5%, the latest in a series of problems for the company.

Read Nielsen’s note to clients.

Adage: Nielsen can't count on facebook

In a note to clients today, the company said that social gaming sites were most affected by the latest glitch. The note did not say how long the under-counting had gone on; last week the company said problems had impacted metrics over the past three months, but sources told Ad Age that Nielsen knew about them far earlier.

Last week Nielsen disclosed it had been seriously underestimating the amount of time people spend on the web because its system was choking on long web addresses — those with than 2,000 characters — which have become increasingly common during visits to social networking sites like Facebook.

That was the single biggest factor in causing Nielsen to underestimate the amount of time people spend on the web by 22%. In better news today, Nielsen said it had successfully tested a fix for that problem and that the fix would be implemented for November data

Other known tech snarls are also around script, with Flash ads that spread like on reuters.com, carrying impactful brand messaging and activation mails or social media pushes that resembles the polar bears frostiness in welcoming thought ( like Coke )but then we could just get too tired thinking much about all these mere passing faults as facebook messaging rewrites email