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Soccer Aid for Social Champions | Advantage Sports

June 7, 2010 1 Comment

Live Aid Pioneers inspired Robbie Williams to start this charity game for the English Team vs the Rest of the World. Every year it raises $3 million dollars though yesterday’s game saw Rest of the World team beat England at Old Trafford. The Soccer Aid game includes quiz shows etc and is held biennially, the next in 2012 and then on the eve of the 2014 Rio World Cup.

SA is generating revenues form second tier national sponsors and some more local sponsors while FIFA agreements have been discussd earlier in a April preview.

Football Clubs still value at more than $500m for the top 3-4 clubs but most from Italy and Spain ( Inter Milan / Barca )

New infrastructure in Jo’burg includes revamped Soccer City and Ellis Park stadiums at a cost of R$ (ZAR) 1 billion each and redesigned slums near the Ellis Park area..A dozen odd stadiums with a min capacity of 50K will play host starting Friday

Coca Cola is continuing the Open Happiness campaign at least in Asia during the Cup with a lot of pubs in the region stymied by the midnight games

Filed under Marketing, Sports, Sports Marketing Tagged with Carlsberg, Coke, Fifa, SA Airways, Soccer, Socia, Social Media, World Cup

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