April 26, 2010 Leave a comment
Well, pioneers will say we are late in the gainsaying. No we were not the naysayers. No it is not a holy jehad. No, Pope Benedict has no request to bless this revolution. No it is not the Book of Judas. No selling religion hasn’t gone digital. Phew, that’s another billion. Close. As April draws to a close, statistics say Twitter would have added 1 more billion to its 16 billion kitty from SMS alone.
Yes. And that news on the twitter blog is a good one, a great one and one that makes me wish I was a Cloudhopper. Twitter has finally started using the cash in the vain hope that it is ahead of the monetization of internet curve and thus people wil eventuually pay it in enough premium to cover now the third year of back breaking costs. The Cloudhopper purchase closely follows Tweetie and makes its Third party developers an integral part of Twitter.
We have said it before and we will say it again. It is time that all the tweeting , now available in the Library of Congress archives are a blessed source of will and wisdom that are sure to turn the world of digital media, social media and advertising in a tizzy.
Online advertising has also scored a neat $23 billion in advertising in 2009 according to a hat tip from the New York Times. 47% growth in Display ads, 38% in Video ads and search is still around. Well next year hopefully it will be Twitter’s promoted tweets there with a meaningful percentage and from our personal predictions, the search category would have mrphed into other pieces., incl the Apple iPad platform and maybe once Tweets count someone would have a percentage for Facebook as well.
Why am I rambling about that? Because a lot of people incl Accenture and Mckinsey have employed pioneers, our valley has gone down hooking them up and they all wanted to see a little more digital in our life. And that’s all Marketing, right! All those solo moments without advertising would also be sponsored by your refrigerator maybe. But the point is that magazine advertising scored less than $20 billion in the same year in the US. And that is where we plan to use everyone’s common decision. We think Marketing Budgets will be at least 30% Digital in a few years. And for the World’s Top 100 brands, more of that would be social and of course meaningful sponsorships would be most of the other stuff. See?