The world is going @twitter

At the SXSW pre-launch announcement that was Ev’s keynote:

“Discovery is one of the hardest challenges,” Williams said. “It’s putting these in context where you’re already aware of them…Twitter is a very easy way to keep in touch.” The company has 13 launch partners, including Digg, The New York Times, MSNBC.com, eBay, Amazon, and Bing. As Williams describes it, “it’s not an ad platform, it’s an ‘@’ platform,” referring to the syntax of using the ‘@’ symbol to denote communication between individual Twitter users.

Twitter goes live with business

Twitter will thus roll out as an essential part of amazon.com, bing.com and NYtimes among others, going beyond Facebook connect. It is not clear whether any f the partners have kept changes to their front pages in tow, and we mean the UI for you and me. The tweeting will be available directly though, Ev making some cute assertions at his SXSW keynote and simul-published for effect at blog.twitter.com:

Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning.

These are pioneers in their own right and all Twitter is saying of itself right now is that because of Twitter, “companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.”

I am looking forward to the Amazon experience and the news experience with my New York Times. It’s gong to be a hard test, Twitter! I wouldn’t say tweet fest unlike the Twitter founders because that I am already getting now. It has to be a new socially interactive experience to make any commercial impact for Twitter. If it does work, Facebook Connect would by faar be inadequate to describe my interaction limitations.