Much leass was available when we started the SPorts Marketing Channel on our Marketing Blogs here. Well today with the two new teams bidding for a starting value of $700 million, almost at par with the one Manchester United and much more than other EPL clubs, IPL has definitely arrived. More than the online chatter and Brand extent in TV ratings that routinely exceed 4 and reach a TV audience of even up to a 50 million on a single match day, it has posted a serious challenge oto NFL and NBA in its impact on gate. Where earlier Gate revenue for a ODI in Cricket was a healthy INR 40 million in a sell out, the Current IPL ticket prices are budgeting for INR 80 million or an extra $ 1 million from each of the matches at the less than 50,000 capacity Chinnaswamy Stadium in Bangalore.
Wth an annual outgo of $37 and $33 million from the Pune and Kochi franchises, they have to work that much harder to keep operational expenses like stadia rents low and gain on the team sponsorship and in-match revenues while making the mandatory player spend of more than $15 million and consequntly operational expenses to keep the franchise afloat. The Central sponsorship pool from the IPL dwindles starting from year 3 as well
In Stadia revenue from each packed out stadium would mean in excess of INR 3600 million or closer to $100 million for the current 8 teams in the third season, while the added teams would have a little less revenue value per ticket in Pune and Kochi but may more than make up for it by enthusiasm.