March | 2010 | Social Networking and New Markets

In Stadium revenues are rising for IPL | Advantage Sports

March 23, 2010 2 Comments

Much leass was available when we started the SPorts Marketing Channel on our Marketing Blogs here. Well today with the two new teams bidding for a starting value of $700 million, almost at par with the one Manchester United and much more than other EPL clubs, IPL has definitely arrived. More than the online chatter and Brand extent in TV ratings that routinely exceed 4 and reach a TV audience of even up to a 50 million on a single match day, it has posted a serious challenge oto NFL and NBA in its impact on gate. Where earlier Gate revenue for a ODI in Cricket was a healthy INR 40 million in a sell out, the Current IPL ticket prices are budgeting for INR 80 million or an extra $ 1 million from each of the matches at the less than 50,000 capacity Chinnaswamy Stadium in Bangalore.

Wth an annual outgo of $37 and $33 million from the Pune and Kochi franchises, they have to work that much harder to keep operational expenses like stadia rents low and gain on the team sponsorship and in-match revenues while making the mandatory player spend of more than $15 million and consequntly operational expenses to keep the franchise afloat. The Central sponsorship pool from the IPL dwindles starting from year 3 as well

In Stadia revenue from each packed out stadium would mean in excess of INR 3600 million or closer to $100 million for the current 8 teams in the third season, while the added teams would have a little less revenue value per ticket in Pune and Kochi but may more than make up for it by enthusiasm.

Filed under IPL, Marketing, Sports, Sports Marketing, T20 Tagged with IPL, Marketing, Sports, Sports Marketing

Tweeting means meeting up | The Twitter Difference

March 23, 2010 Leave a comment

India’s status as no. 2 in number of Twitter users, also means a unique Twitter ecosystem. ‘Long wedded’ tweeters went to town with the concept of Twitter bang up for a big splash in seven cities together on the coming weekend. Sadly, for me, it seems to be dominated by the large population of TED attendees. Here’s hoping some non Technical types would be able to partake the coffee with me too! All the listed cities have their own IPL teams so the tweet up will be hot but not muggy by any means..except Goa fof course, who can get visitors from Pune now..

Filed under Digital Media, IPL, Twitter Tagged with Twestival, Twitter

Twitter, anyone | Advantage social

March 18, 2010 Leave a comment

Well SXSW, WP Barbeque and Twitter Ev keynote. Hoo boy! Sad it doesn’t sound half as exciting as the new Audi sales figures. It is a statement of the times that one should temper one’s social enhusiasm with some hard hitting nos. Well the numbers go east and west, north and south every minute, SO i believe it’s fair for you to know these. All due references would be avl elsewhere on this portal

I am in Top 0.1% of active Twitter users that is 19% of all registrations not deleted. Upto 8% twitter accounts are deleted every month, reasons ( i’m extrapolating, inferentiating and instancing for all of you) ranging from don’t know what this is to why me? to what am i doing here to more germaine.. geez, why did I choose that name

Being in the Top 0.1% means being in fair demand and actually fulfilling all those ideas you had when you came to sign on twitter – namely,

- someone would be reading you all the time, outside of your universe of friends, family and even twitter followers.
- you will be able to talk about yourself and your work ( it is not very easy till you have a sizable following for either of the two factors/ideas/aspirations)

Well, only 6 million of Twitter’s 25 million users are active and probably 25000 have more than 500 followers But with @anywhere this might change. As you need your twitter account to login to digg, maybe yahoo mail after a few months and whenever schools raise their fees, you’d want to login to sledge. This is other than the sports events, brand trails and the twitterlympics on any random topics that you might want to indulge in. Thierre Henry is a good topic as we pen this.

From 6 billion tweets in November 2009 we have already covered 10 billion in February 2010 and now we can add location, manage lists and look for it to discover any news and url we might be looking for. Apart from the 40% babble it engenders, twitter is quite a repository of social news and with us you get defined seminars on any and every subject that is of value on a day.

@anywhere actually envisions as a social journey rather than just a destination you park your browser on..that essential difference is the gamechanger. However much like its analytics which is more tweet count and follower counts than engagement, the users may be interested in not making their web a dynamic fluid experience everytime they log on..then the mountain must go to he/she.

That is an enormous challenge. But today I can reach my users and followers from anywhere on the web, just because i tweet when i have something to say. Isn’t that a new history?

Filed under Social Media, Twitter Tagged with Social Media, Twitter

Universal Studios Opens Theme Park in Singapore

March 18, 2010 1 Comment

Fellow WP blogger Adrian, gets us this wonderful photo essay from Sentosa Resort World….and not just Betty boop with kids in tow! Thanks Adrian

Strait Times

UNIVERSAL Studios icons Marilyn Monroe and Betty Boop, accompanied by four children, were among the symbolic guests at its theme park’s opening at 8.28 am on Thursday.

Eighteen prancing lions drummed up the mood before the long-anticipated park thew open its doors to the public at 8.40 am. There were some 200 eager park-goers raring to enter the Resorts World Singapore grounds on Sentosa.

Filed under Uncategorized Tagged with Digital Media, Entertainment, Media & Entertainment, Universal

Asian Markets wake up to heady consumption | Advantage China

March 18, 2010 1 Comment

Even as PE investors dive for Malls and Luxury Islands in China, new entertainment parks in Singapore and Shanghai and much more in Indonesia and Korea, India keeps a sturdy growth outlook while Chinese government’s gets vocal about its pound of flesh in Oil, Office procurement, Cars and Real Estate saving the local industry from the bad invaders.

China’s MNC Insurance Companies have only 5% share while BYD’s E6 Electric Car will lead the government’s plans to take 50% of the car sales, and office supplies will celebrate indigenous innovation

Filed under Marketing Tagged with Asia, China, Festivals, India, Korea, Lifestyle, Resorts, Retail Malls

The world is going @twitter

March 15, 2010 Leave a comment

At the SXSW pre-launch announcement that was Ev’s keynote:

“Discovery is one of the hardest challenges,” Williams said. “It’s putting these in context where you’re already aware of them…Twitter is a very easy way to keep in touch.” The company has 13 launch partners, including Digg, The New York Times, MSNBC.com, eBay, Amazon, and Bing. As Williams describes it, “it’s not an ad platform, it’s an ‘@’ platform,” referring to the syntax of using the ‘@’ symbol to denote communication between individual Twitter users.

Twitter goes live with business

Twitter will thus roll out as an essential part of amazon.com, bing.com and NYtimes among others, going beyond Facebook connect. It is not clear whether any f the partners have kept changes to their front pages in tow, and we mean the UI for you and me. The tweeting will be available directly though, Ev making some cute assertions at his SXSW keynote and simul-published for effect at blog.twitter.com:

Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning.

These are pioneers in their own right and all Twitter is saying of itself right now is that because of Twitter, “companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.”

I am looking forward to the Amazon experience and the news experience with my New York Times. It’s gong to be a hard test, Twitter! I wouldn’t say tweet fest unlike the Twitter founders because that I am already getting now. It has to be a new socially interactive experience to make any commercial impact for Twitter. If it does work, Facebook Connect would by faar be inadequate to describe my interaction limitations.

Filed under Digital Media, Social Media Tagged with Social Media, SXSW, Twitter

A small step for Twitter, a giant leap for Tweetmeme | ToyotaConversations.com

March 13, 2010 Leave a comment

Well, Tweetmeme try some British ‘hands’ at Ldy Gaga on thei rblog, singing a song and tweeting merrily on their first sweet success.

They have the troubled carmaker luckily in time trying out their new “Conversations Engine” by Tweetmeme (no pun on Pokerface) and social media esp. the deserving Twitter getting a leg up marketing & communications strategy. As I said earlier, myself, I would have budgeted 25% of my Marketing cash or Twitter out of the 30% for Digital for the corporation, not the 2010 average of 7%…

That still doesn’t mean Toyota know how to handle social media, but now it will be more visible to the Marketing frat and the digital world if they actually make sense. They have to be careful, forthright and innovative to maximise their win from the tweet-portal and they will not get a second chance in this medium.

Great work Tweetmeme. It is off to a good English Sunday start and I can only hope that you do get your coffee on time..every waking hour..I just got this carry from another social bob, If you can carry the retweet button in video, then why does the Video page carry tweets? I think it is more than a technical hitch if I go to a dashboard and cannot find the play button for Video news.

Hootsuite and Postrank have even more Corporate partners as of now, and among these 3, we do cover significant ground in the Top 100 brands. Will Twitter monetise this on a royalty basis? After all, for us who share their IP on Twitter, it is Twitter who should win too.

Anyhow, while those terms eventually get on the Tweetboard, I am sure Tweetmeme is also looking at enhancing their first generation product. Chirp should throw up some good plans in April next, this one probably just going into what great plans Twitter has for them.

Also it will take more than Pepsi, Toyota, Coke and P&G to bring this hi speed project into ready cash..

Filed under Digital Media, Marketing, Social Media Tagged with 3rd party apps, Facebook, Social Media, tweetmeme, Twitter

The Marketing World Stars XI | Adage Power150

March 12, 2010 Leave a comment

Here are the Top 11 from the Adage Power 150. Better than any individual premier league team, ‘WE’ make it happen on the social web..Here’s hoping you like the team score!

Adage Top Marketing Influencers List (based on the Power150)

It is a nice little info slice from the Power150, our very own Premier League / Pro Bowl XI (We do have a DST too)

* We will be on strategy time out but we will build this post along…

Here’s the latest blog post from each..

A.
BLOG.CREATIVEDEPARTMENT.COM
Squeak of the Week
Post – “Big Hair Friday” -> To bid adieu to February, we here at the Creative Department said “go big or go home!” ..

B.
BRANDS.ADVANTAGES.US
Social Media & New Markets <<<— US, We, Me and you, Advantage Brands
Volkswagen – No. 1 in Five Years? ]PICture[ VW chairman making his point clear in front of the Touareg hybrid..
..

C.
TWITTERONE.COM
Social Networking & New Markets <<<--- Us, We, Me and you, Advantage Social
The Marketing Stars XI..The Top Adage Power 150 Blogs
..

D.
ADSOFTHEWORLD.COM
The Ads of the World
Nissan Qashqai+2 and the January 2010 AotW Awards
..

E.
SETHGODIN.TYPEPAD.COM
Seth's Blog [Seth has just published a book with reviews on Squidoo]
Wondering around
I stumbled on a great typo last night. “Staff in the lobby were wondering around…”
..

F.
WWW.SEO-writer.com/blog
David Leonhardt’s SEO and Social Media Marketing
Comradez.net (for social bookmarking)
..

G.
CHRISBROGAN.COM
[chrisbrogan.com] Learn how human business works – Beyond Social Media
A new one in the Kitchen Table Talks series..we shouldn’t just hand out business cards willy nilly
..

H.
COPYBLOGGER.COM
Copyblogger
How to win in Las Vegas, And in Online Business ( with our fave Welcm Las Vegas pic) I’ve written a few contrarian things lately (Johny B Truant)
..

I.
CRAIGRITCHIE.COM
Craig Ritchie .com
build something great, drive traffic, grow community, repeat..
last post on ford’s great wrk from October 2009
..

J.
PROBLOGGER.NET
PROBLOGGER
How to Blog: How to choose a Blog Niche
Earlier in the week we looked at the importance of niches when it comes to building profitable blogs
..

K.
WWW.THREEBILLION.COM
the three billion project (the business behind youth culture)
Film moves fashion forward
To say the history of fashion marketing has been a tad static is an understatement.
..

That’s it folks.. dull week. Bright weekend. The story of our lives…

Filed under Digital Media, Marketing, Social Media Tagged with Adage, Marketing, PostRank, Power150, social web