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Sorry VW, That came up short | Advantage Lifestyle

February 14, 2010 1 Comment

A new $10 million VW campaign was chugging along fine in anticipation of the new Polo in The almost $1 trillion consumer spending worth India. This week they started off the Touareg, which is a delicious piece to look at and admire in a long ad story campaign which would again keep TV18 occupied on Sunday. But the ad comes up really short in storyline and presentation for whatever percent of the 17,000 TV spots ( Get their media agency and office speak here from Storyboard ) The campaign is spread across 47 channels and I got to see it on Neo, when India got back on track on Day 1 of the SA test in Kolkata

While the characterisations are half shod and quick done, the story is patcHowever, there is nothing a few snips wouldn’t take care of, esp. through the end, before the focus moves to the car.

I have just been inspired to remember Lal Dupatta Malmal Ka from that ad watch. How would that make you feel in a $50,000 Car/SUV

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Filed under Marketing Tagged with India, SUV, Touareg, Volkswagen, VW

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