And here’s IPL, live on You Tube

and selling gate on Set MAX

..it’s definitely the decade of female empowerment in South Asia. IPL plays host to 80 International Cricketers this year and 120 next year. Also ten cities host tournament matches. Ofcourse, calculations are currently a little at a loss with Kiwi and Aussie players facing a backlash for the racist and the local meme so strong in the beer we drink..

Also common to Sub Continent campaign themse this year are celebrities from Hollywood and Cricket, Salary Pay days and an unerlying theme of fun and joie de vivre in regular hum drum life. More and More are shot against a ‘real life’ backdrop – a not so rich office decor, a slummy street, a heritage mumbai building. That last one is one of the most shocking yet.

Catch this one from one of the new product launches in poor India by Max New York Life.

Thanks to Campaign India for a wonderful selection

Another like Cadbury India has thankfully no break despite the global takeover drama with its 2010 Campaigns rolled out. Prices for IPL are 50% higher than the first season IPL’s brand valuation will go up steeply because of the new reserve price and two addded teams in the franchise. Re-Auctions of the player pool also start off within a year.