Tweets have collected a lot of easy money from people donating for AIDS relief, hunger in Africa and other such causes. Head over to @mynazis for a partial list of active non profit sponsor accounts on Twitter. The serious social brands like Oxfam here. A lot of brands have been able to make their impact on the social web. While causes have been easy to sign on, esp on your casual Facebook account, many a time suspect causes turn you off mich like the technically private DM feature on Twitter which ends up feeding you all the Hormel, ever shipped on the planet in each logon to your social Facebook/Twitter account.
I just hopped on to http://osocio.org, as increasingly my web browsing experience is dictated by the social web ( though I did land on the site from Dr. goog)
The latest are from GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista) on You Tube and the launch of the 4th Annual DoGooder Nonprofit Video Awards
My definition of the social web of course precludes You tube in its current form, so it gives more to google to spin out in the google social experience across Buzz, YT and GMAIL? BTW, the most successful social campaign from this winter is definitely the Embrace Life campaign from the Sussex Safer Roads Partnership (SSRP).
Coming back to our happy definition of the social web, it’s contribution has been more than popularising social service blogs with well funded campaigns for tweets for women, children, drinking water, sanitation, Africa and AIDS patients.
Where Aid generally follows Arms and OIL from NATO in the first hypothesis, the social web allows an easier dissemination of observed needs and gaps to a common public perception. In time bigger organizations like the INdia and China centric Gates’ Foundation may also be able to globalise their voice on Twitter and Facebook.
However, the latest fashion life in UK with Naomi Campbell and some really ground-breaking stuff from Debenhams shows how seriously non-profits are poised for a comeback this 2010.
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