September 30, 2009 Leave a comment
A lot of NFL gets on Twitter too. Apart from the fact that NFL Network has exclusive high quality coverage online with 100% video support and lots of fantasy games for the fans, most NFL players incl Chris Johnson are alive and ‘speakalot’ on Twitter. Featured here is how one of the better known teams of the NFL, the New England Patriots have made a distinctive interactive app for Facebook..going into grapping the attention and mindshare of a 100 million odd users..it’s great to see something as entrenched as the NFL going out to bat with the invisible continent and get more touchdowns,! Fire away. (mixed metaphors!, maybe just the Dallas Cowboys losing their hold on the game after not making the playoffs)
Goodell’s NFL has also allowed players tweeting 90 minutes before and fter games, while players were initially even ready to tweet ( or ghost tweet) in between the game. There is a definite affinity for sports and celebrities along with all retail brands to harness the new social media and while accidents have happened, the future of the game is now riding on the new social media first and digital marketing mechanics later.
New England Patriots Choose Facebook as Primary Social Media Hub
You know how bands often tend to put more importance on their MySpace page than on their dot com website? Well, the New England Patriots are now doing something similar on Facebook.
They’ve partnered with Buddy Media to create a new section of their Facebook page, dubbed the “Fan Zone“, where fans can check out a calendar of Patriots-related events, play a Fantasy Forecast game, test their Patriots knowledge in the Patriots Trivia Challenge, send virtual Patriots gifts to their friends and more.
What’s interesting about this new initiative is the fact that none of this is available on the official Patriots website. True, some parts of the Facebook Fan Zone still link to that website, but for the most part, fans would do better to visit the Facebook page than the official, dot com page.
As the importance of social media increases, I reckon that more and more big brands will put emphasis on their presence on social media platforms such as Facebook and Twitter instead on their official websites. Patriots’ Director of Interactive Media Fred Kirsch explains the move: “We really weren’t anywhere [before] as it relates to social media. We had to get into the game, and to have that kind of audience we have on Facebook, you can’t get that kind of immediate impact on [Patriots.com].”
For more on this topic, check out this article: Is Social Media Making Corporate Websites Irrelevant?
Tags: facebook, New England Patriots, social media
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