Facebook Crushing MySpace in Traffic – Advertising Age – Digital

January 24, 2009 1 Comment

Advertising? Not So Much, by Michael Learmonth

Published: January 23, 2009

NEW YORK AdAge.com — Want to know which is becoming the worlds default social network? Hint: Its not MySpace. ComScore data is out and on a global basis Facebook is pulling away.

Facebook and MySpace were the same size in terms of unique users in June, but since then Facebook has exploded, growing at more than 10% a month while MySpace has remained stagnant. As of November, Facebook had more than 200 million unique users, about twice the size of MySpaces 100 million. TechCrunch charted the last 12 months, and for MySpace its not a pretty picture.

This is due largely to users overseas, where Facebook is growing fast. In the U.S., MySpace is still the bigger social network, but not by much and probably not for long. The difference, as MySpace execs point out, is that the News Corp-owned social network sells quite a bit of advertising, and Facebook, well, not so much.

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